Raquel Braga

Visionary
DISC Type : Ds

Director of Regional Marketing, Head of LATAM at Braze

São Paulo, São Paulo, Brazil

Overview

Raquel has no verified overview

Personality Overview

Objective Evaluator

Early Adopter

Direct & Assertive

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Raquel has no verified topics they care about

Media Appearances

Raquel has no verified media appearances

Work History

2-2024
Director of Regional Marketing, Head of LATAM at Braze
6-2023 - 2-2024
Global Partner Marketing, Head of LATAM at Zendesk
3-2022 - 5-2023
Partner Marketing Group Manager, Head of LATAM at Zendesk
9-2021 - 3-2022
Senior Partner Marketing Manager, Head of LATAM at Zendesk
7-2016 - 7-2019
Senior Regional Marketing Manager, Head of Brazil at Bentley Systems

Education

2019 - 2019
Executive Education from MIT Sloan Executive Education
2003 - 2005
MBA from ESPM Escola Superior de Propaganda e Marketing

More Information

Social Presence :

Prographics :

Exp : 13 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Director of Regional Marketing, Head of LATAM at Braze
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Insights For Selling To Raquel

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raquel is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Raquel

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Raquel move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Raquel take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Raquel

Personality Compatibility


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