Raquel Crocker

Sr. Director Sales Strategy & Planning at AS Beauty Group

New York, New York, United States

Overview

Raquel Crocker is a senior director in sales strategy and planning with extensive experience at top beauty companies like AS Beauty Group, Revlon, and LOréal. She is an expert in trade marketing, omnichannel strategy, and fostering major retail partnerships. She holds a Bachelor of Science from Mount Vernon Nazarene University.

Passionate about team building, Raquel actively mentors and recruits talent for her cross-functional teams. She also champions corporate sustainability, promoting initiatives like recycling within her professional network. Her focus is on creating dynamic, collaborative work environments.

She is a public speaker on the topic of connected commerce, sharing her expertise on the omnichannel journey.

Topics They Care About

Omnichannel Commerce
She has spoken publicly on the subject, sharing insights on the "connected commerce" journey for beauty brands in partnership with industry agencies.
Trade Marketing
Frequently posts about her work in trade marketing, including recruiting for leadership roles and developing shopper-focused sales strategies for major brands.
Retail Partnerships
Highlights successful collaborations with major retailers like Walmart, focusing on live events and strategic brand activations to drive engagement.

Media Appearances

Raquel has no verified media appearances

Work History

4-2025
Sr. Director Sales Strategy & Planning at AS Beauty Group
2-2022 - 3-2025
Sr. Director Trade Marketing at Revlon Inc.
2-2020 - 2-2022
Director of Sales Beauty - Target at Henkel
6-2018 - 2-2020
Sales Strategy Manager at Henkel
9-2016 - 1-2018
National Account Manager at L'Oréal

Education

2005 - 2009
Bachelor of Science (BS) from Mount Vernon Nazarene University

More Information

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Exp : 10 Location : New York, New York, United States Job Level : Senior Designation : Sr. Director Sales Strategy & Planning at AS Beauty Group
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