Jackie Kernisan

Enthusiast
DISC Type : i

Vp of Sales, Amazon (Bliss, Cover FX, Laura Geller, Julep & Mally) at AS Beauty Group

Hoboken, New Jersey, United States

Overview

Jackie Kernisan is the VP of Sales for Amazon at AS Beauty Group, where she scales high-performing sales channels. Her expertise lies in building marketplace strategies that boost revenue and brand visibility for industries from beauty to consumer electronics. She holds an MBA from the University of Maryland.

Beyond her sales leadership roles, Jackie has a background as a business journalist. She has been a contributing writer for several national and local editorial outlets, demonstrating a clear passion for writing and business communication. Her interests include major electronics brands like Samsung and Panasonic.

Unique fact: Before her career in e-commerce, she worked as a freelance business journalist.

Personality Overview

Amiable & Agreeable

Optimistic

Consensus Focused

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Marketplace Strategy
Specializes in creating and executing strategies for major platforms like Amazon and Walmart to drive revenue growth and operational efficiency.
E-commerce Growth
Has a strong track record of launching and scaling e-commerce channels in both start-up and enterprise environments across multiple industries.
Brand Visibility
Focuses on enhancing brand presence and performance on direct-to-consumer sites and third-party marketplaces for beauty and consumer goods.

Media Appearances

Jackie has no verified media appearances

Work History

1-2021
Vp of Sales, Amazon (Bliss, Cover FX, Laura Geller, Julep & Mally) at AS Beauty Group
6-2016 - 1-2021
Director of Ecommerce & Marketplaces at Kneipp
9-2012 - 6-2016
Digital Marketing Acquisition at Panasonic
8-2007 - 8-2011
Head of Marketing at NACON
Business Journalist at Freelance

Education

2009 - 2012
MBA from University of Maryland
2011 - 2011
MBA from Fordham University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Hoboken, New Jersey, United States Job Level : Senior Designation : Vp of Sales, Amazon (Bliss, Cover FX, Laura Geller, Julep & Mally) at AS Beauty Group
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Insights For Selling To Jackie

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jackie is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Jackie

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Jackie move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Jackie take some risk or not?

  • They can take some low-probability risks if needed.

You And Jackie

Personality Compatibility


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