Raquel Cruz Bono, MD, MBA, FACS

Questioner
DISC Type : c

Chief Executive Officer at Medical iSight

San Antonio, Texas, United States

Overview

Raquel Cruz Bono is a nationally recognized healthcare leader, serving as the CEO of Medical iSight and a Senior Fellow at Johns Hopkins University APL. A board-certified trauma surgeon with a BA from The University of Texas at Austin, she previously led the Defense Health Agency and was Chief Health Officer for Viking Cruises.

Originally inspired by her father, a US Navy Captain and surgeon, she has built a distinguished career while balancing her family life. In her free time, she enjoys following her alma maters sports teams, particularly the Texas Longhorns, and expresses immense pride in her role as a mother to her two daughters.

She was the first Asian-American female and first female surgeon to be promoted to Vice Admiral (3-star) in the US Navy.

Personality Overview

Not Easily Convinced

Systematic

Value Seeker

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Healthcare Technology
As CEO of Medical iSight, she leads a 3D imaging and surgical guidance software company and recently launched an app for the Apple Vision Pro.
Public Health Strategy
Led the Washington State COVID-19 pandemic response and designed the public health strategy to restart Viking Cruises as their Chief Health Officer.
Military Medicine
Served over 20 years in the US Navy, culminating as Director of the Defense Health Agency, overseeing a $50 billion global healthcare enterprise for military members.

Media Appearances

Raquel has no verified media appearances

Work History

4-2024
Chief Executive Officer at Medical iSight
10-2019
Principal at RCB Consulting, LLC
12-2020 - 12-2023
Chief Health Officer at Viking Cruises
6-2020 - 9-2020
Director, Washington State COVID-19 Pandemic Health Management at State of Washington
3-2020 - 6-2020
Director, Washington State COVID-19 Health Systems Response Management at State of Washington

Education

1975 - 1979
Bachelor of Arts - BA from The University of Texas at Austin
2013 - 2015
Master of Business Administration (M.B.A.) from Washington State University

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Antonio, Texas, United States Job Level : Leadership Designation : Chief Executive Officer at Medical iSight
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Insights For Selling To Raquel Cruz

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raquel Cruz is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Raquel Cruz

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Raquel Cruz move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Raquel Cruz take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Raquel Cruz

Personality Compatibility


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