Raquel Da França Fróes in

Raquel Da França Fróes

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Coordenadora de Relacionamento at ESPM Escola Superior de Propaganda e Marketing
📍 Niterói, Rio de Janeiro, Brazil

Raquel is a marketing and strategic relations coordinator with deep experience in the education sector, holding an MBA in Marketing and a Masters in Administration. She focuses on strengthening brand presence and driving student acquisition through strategic partnerships. Colleagues describe her as resilient, focused, and communicative.

Beyond her role, Raquel is invested in her professional community, actively sharing opportunities to support her networks growth. She values building collaborative environments and fostering long-term relationships with stakeholders, extending her supportive nature to her team and personal connections.

Unique fact: In a previous role, she successfully led the complete restructuring of a marketing department, transforming it from a reactive to a proactive, strategic unit.

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Experience
25 Years
Current Role
Coordenadora de Relacionamento
Location
Niterói, Rio de Janeiro, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Raquel cares about

Strategic Partnerships
Focuses on creating and strengthening institutional partnerships to expand brand presence and support student acquisition goals.
Higher Education Marketing
Her career is dedicated to marketing within the education sector, developing strategies to attract, engage, and enroll new students.
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Career

Work history

7-2025
Coordenadora de Relacionamento
ESPM Escola Superior de Propaganda e Marketing
7-2023 - 7-2025
Coordenadora de Trade Marketing
ESPM Escola Superior de Propaganda e Marketing
4-2023 - 7-2023
Líder de Marketing e Comunicação
Faculdade Presbiteriana Mackenzie Rio
12-2020 - 3-2023
Coordenadora de Marketing
Escola de Negócios e Seguros
1-2013 - 12-2020
Coordenadora de Comunicação
Escola Liessin
In the press

Media appearances

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Education
2007 - 2009
Mestrado em Administração de Empresas
Ibmec
2002 - 2003
MBA
ESPM Escola Superior de Propaganda e Marketing
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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