Raquel Da França Fróes

Sharpshooter
DISC Type : CD

Coordenadora de Relacionamento at ESPM Escola Superior de Propaganda e Marketing

Niterói, Rio de Janeiro, Brazil

Overview

Raquel is a marketing and strategic relations coordinator with deep experience in the education sector, holding an MBA in Marketing and a Masters in Administration. She focuses on strengthening brand presence and driving student acquisition through strategic partnerships. Colleagues describe her as resilient, focused, and communicative.

Beyond her role, Raquel is invested in her professional community, actively sharing opportunities to support her networks growth. She values building collaborative environments and fostering long-term relationships with stakeholders, extending her supportive nature to her team and personal connections.

Unique fact: In a previous role, she successfully led the complete restructuring of a marketing department, transforming it from a reactive to a proactive, strategic unit.

Personality Overview

Thorough Evaluator

ROI Driven

Precise But Practical

They respond better to strong and respectful interactions.  They like to be in a position where they can control the conversation and terms. They are not focused on building rapport and relationships.

Topics They Care About

Strategic Partnerships
Focuses on creating and strengthening institutional partnerships to expand brand presence and support student acquisition goals.
Higher Education Marketing
Her career is dedicated to marketing within the education sector, developing strategies to attract, engage, and enroll new students.
Team Leadership
Passionate about building collaborative teams and celebrating shared results, as highlighted in her posts and peer recommendations.

Media Appearances

Raquel has no verified media appearances

Work History

7-2025
Coordenadora de Relacionamento at ESPM Escola Superior de Propaganda e Marketing
7-2023 - 7-2025
Coordenadora de Trade Marketing at ESPM Escola Superior de Propaganda e Marketing
4-2023 - 7-2023
Líder de Marketing e Comunicação at Faculdade Presbiteriana Mackenzie Rio
12-2020 - 3-2023
Coordenadora de Marketing at Escola de Negócios e Seguros
1-2013 - 12-2020
Coordenadora de Comunicação at Escola Liessin

Education

2007 - 2009
Mestrado em Administração de Empresas from Ibmec
2002 - 2003
MBA from ESPM Escola Superior de Propaganda e Marketing

More Information

Social Presence :

Prographics :

Exp : 25 Location : Niterói, Rio de Janeiro, Brazil Job Level : N/A Designation : Coordenadora de Relacionamento at ESPM Escola Superior de Propaganda e Marketing
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Insights For Selling To Raquel

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raquel is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Raquel

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Raquel move?

  • They can take decisions very fast if you manage to convince them.
  • Can Raquel take some risk or not?

  • The risks don’t matter much to them.

You And Raquel

Personality Compatibility


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