Rashika Saraswat in

Rashika Saraswat

Inquirer · DISC type cd
Senior Brand Manager at United Breweries Ltd.
📍 Karnataka, India

Rashika is the Senior Brand Manager for Kingfisher at United Breweries Ltd. , described as a dynamic professional with a sharp instinct for brand storytelling. An IIM Shillong graduate, her experience includes managing the Bingo! brand at ITC, where she focused on blending legacy with innovation through impactful campaigns.

She is passionate about creating emotional connections and cultural impact through her work. Rashika actively supports women in her field, participating as a panelist at major marketing events, and engages in community-focused social initiatives, demonstrating a commitment to building brands with purpose.

She spearheaded an innovative campaign for Bingo! Tedhe Medhe that utilized AI for creative content generation.

Read the full overview →
Experience
7 Years
Current Role
Senior Brand Manager
Job Level
Middle
Location
Karnataka, India
Personality Overview

How Rashika shows up

Judgemental
ROI Conscious
Upfront

They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople. They care equally about the product and its potential impact.

Priorities

Topics Rashika cares about

Brand Storytelling
Described as having a sharp instinct for brand storytelling, she focuses on building brands that create emotional connections and have a lasting cultural impact.
Innovative Campaigns
She has a track record of executing novel marketing strategies, including leading an AI-driven campaign for Bingo! and launching an "industry-first" campaign at United Breweries.
+4 more topics Login to view topics
Career

Work history

1-2024
Senior Brand Manager
United Breweries Ltd.
11-2022 - 1-2024
Brand Manager
ITC Limited
4-2022 - 12-2022
Senior Assistant Brand Manager - Bingo!
ITC Limited
1-2019 - 3-2022
Senior Assistant Brand Manager - ITC Master Chef, Aashirvaad, Kitchens of India
ITC Limited
7-2018 - 1-2019
Management Trainee Marketing
ITC Limited
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2016 - 2018
Master of Business Administration (M.B.A.)
Indian Institute of Management, Shillong
2012 - 2015
Bachelor's Degree
Christ University, Bangalore
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Rashika. Free, 10 seconds.