Rashika Saraswat

Inquirer
DISC Type : cd

Senior Brand Manager at United Breweries Ltd.

Karnataka, India

Overview

Rashika is the Senior Brand Manager for Kingfisher at United Breweries Ltd. , described as a dynamic professional with a sharp instinct for brand storytelling. An IIM Shillong graduate, her experience includes managing the Bingo! brand at ITC, where she focused on blending legacy with innovation through impactful campaigns.

She is passionate about creating emotional connections and cultural impact through her work. Rashika actively supports women in her field, participating as a panelist at major marketing events, and engages in community-focused social initiatives, demonstrating a commitment to building brands with purpose.

She spearheaded an innovative campaign for Bingo! Tedhe Medhe that utilized AI for creative content generation.

Personality Overview

Judgemental

ROI Conscious

Upfront

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Brand Storytelling
Described as having a sharp instinct for brand storytelling, she focuses on building brands that create emotional connections and have a lasting cultural impact.
Innovative Campaigns
She has a track record of executing novel marketing strategies, including leading an AI-driven campaign for Bingo! and launching an "industry-first" campaign at United Breweries.
Women in Marketing
Actively supports female marketers by participating as a panelist at NEXUS, the biggest meet of women marketers, to discuss industry challenges and opportunities.

Media Appearances

Rashika has no verified media appearances

Work History

1-2024
Senior Brand Manager at United Breweries Ltd.
11-2022 - 1-2024
Brand Manager at ITC Limited
4-2022 - 12-2022
Senior Assistant Brand Manager - Bingo! at ITC Limited
1-2019 - 3-2022
Senior Assistant Brand Manager - ITC Master Chef, Aashirvaad, Kitchens of India at ITC Limited
7-2018 - 1-2019
Management Trainee Marketing at ITC Limited

Education

2016 - 2018
Master of Business Administration (M.B.A.) from Indian Institute of Management, Shillong
2012 - 2015
Bachelor's Degree from Christ University, Bangalore

More Information

Social Presence :

Prographics :

Exp : 7 Location : Karnataka, India Job Level : Middle Designation : Senior Brand Manager at United Breweries Ltd.
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Insights For Selling To Rashika

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rashika is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Rashika

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rashika move?

  • Their decision making speed is somewhere in the middle.
  • Can Rashika take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Rashika

Personality Compatibility


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