Rasmus Elm

Questioner
DISC Type : c

Business Development Director at Matr Foods

Copenhagen Metropolitan Area, Denmark

Overview

Rasmus is a Business Development Director at MATR Foods, a food tech startup specializing in alternative proteins. He leverages seven years of experience from top-tier consulting firms like Boston Consulting Group and Deloitte, where he focused on biotech, M&A, and consumer goods. He holds a Masters in Political Science from the University of Copenhagen.

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Alternative Proteins
Currently leads business development at MATR Foods, a plant-based food company, and previously consulted in the alternative proteins sector at BCG.
Food Tech Scaling
His company recently raised a €40M Series A to build an industrial-scale factory and expand into new markets, indicating a focus on rapid growth and production.
Commercial Strategy
His background includes M&A, Commercial Due Diligence (CDD), and Value Creation Plans (VCP) for private equity firms during his time at BCG and Monitor Deloitte.

Media Appearances

Rasmus has no verified media appearances

Work History

2-2025
Business Development Director at Matr Foods
9-2024 - 1-2025
Project Leader at Boston Consulting Group (BCG)
9-2022 - 8-2024
Consultant at Boston Consulting Group (BCG)
9-2021 - 8-2022
Associate at Boston Consulting Group (BCG)
2-2020 - 8-2021
Senior Consultant at Monitor Deloitte

Education

9-2015 - 2-2018
Master of Political Science from Københavns Universitet - University of Copenhagen
2015 - 2016
Comparative Political Science from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 8 Location : Copenhagen Metropolitan Area, Denmark Job Level : Mid-senior Designation : Business Development Director at Matr Foods
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Insights For Selling To Rasmus

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rasmus is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Rasmus

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rasmus move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Rasmus take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Rasmus

Personality Compatibility


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