Catherine Stewart

Go-getter
DISC Type : d

Board & Venture Partner at Basis Set

San Francisco, California, United States

Overview

Catherine is a Board Member, CEO, and Advisor with a history at WordPress, Meta, and McKinsey. She specializes in scaling tech companies, leading them to multi-billion dollar valuations and over 100% annual growth. She earned her BA from Yale University and M. Phil from the University of Cambridge.

Based on professional recommendations, Catherine is often described as a strategic and logical thinker with a high standard of professionalism. In her personal time, she enjoys reading historical fiction as a way to relax and disconnect from her work in the fast-paced technology and venture capital sectors.

Unique fact: Catherine has led major M&A transactions and integrations, including for globally recognized brands like WooCommerce and Tumblr.

Personality Overview

Vision Oriented

Decisive

Fast-Paced

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

AI & ML Investing
As a Board & Venture Partner at Basis Set, an AI-focused VC fund, she actively invests in and advises AI & ML startups from pre-seed to Series A.
Scaling Tech Companies
She has a proven track record of scaling revenue and valuations, notably taking Shippo from a $220M to over $1B valuation in just 18 months.
Vertical AI Systems
Recently spoke on a panel about the emergence and application of verticalized agentic AI systems, indicating a deep interest in this specific AI niche.

Media Appearances

Catherine has no verified media appearances

Work History

2-2022
Board & Venture Partner at Basis Set
10-2021
CEO & Board Advisor at Upswing Advisory
11-2021 - 11-2024
Member Board of Directors at Hologram Inc.
4-2020 - 10-2021
Chief Operating Officer at Shippo
9-2016 - 4-2020
Chief Business Officer at Automattic

Education

2001 - 2005
BA from Yale University
2005 - 2007
M. Phil from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Francisco, California, United States Job Level : Leadership Designation : Board & Venture Partner at Basis Set
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization
  • Stress on the business value that your product offers

DONT's

  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Catherine

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Catherine take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Catherine

Personality Compatibility


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