Rasmus Funder

Supporter
DISC Type : s

Head of Marketing - Nordic at Kramp

Central Denmark Region, Denmark

Overview

Rasmus Funder is the Head of Nordic Marketing at Kramp, bringing over 20 years of strategic experience from top FMCG companies like LEGO, Carlsberg, and Coca-Cola. Colleagues describe him as creative and innovative, with expertise in spearheading product innovation and driving business growth. He holds a Cand. Merc from Aarhus University.


He is actively preparing for future board-level responsibilities, having recently completed board of directors training.

Personality Overview

Slow To Decisions

Procedural

Risk-averse

They maintain good relationships with everyone, internally and externally.  They are unlikely to become strong champions as they don't prefer pushing other people. They prefer to follow rules and procedures.

Topics They Care About

Nordic Market Strategy
As Head of Nordic Marketing for Kramp, he is responsible for driving strategy, digital performance, and growth across Denmark, Sweden, Finland, and Norway.
Brand Growth
His career focuses on transitioning companies into growth scenarios by using accelerated product innovation and precise campaign investments to attract new consumers.
Product Innovation
At LEGO, he was globally responsible for product assortment and innovation for major brands like MARVEL, DC, and STAR WARS.

Media Appearances

Rasmus has no verified media appearances

Work History

1-2025
Head of Marketing - Nordic at Kramp
3-2021
Head of Product - LEGO MARVEL & LEGO DC at the LEGO Group
8-2018
Marketing Director - LEGO MARVEL and LEGO DC at the LEGO Group
1-2014
Senior Marketing Manager - LEGO STAR WARS then LEGO DUPLO then LEGO JUNIORS at the LEGO Group
9-2010 - 1-2025
Marketing Manager - LEGO in & out themes then LEGO STAR WARS at the LEGO Group

Education

Cand.Merc from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Central Denmark Region, Denmark Job Level : Mid-senior Designation : Head of Marketing - Nordic at Kramp
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Insights For Selling To Rasmus

During A Call Or A Meeting

DO's

  • If possible, connect them to existing customers
  • Show willingness to accommodating their needs or requests
  • Talk about refund and cancellation policy if the need arises

DONT's

  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Avoid saying anything that sounds like a risky proposition
  • Don’t rush them to make quick decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rasmus is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Rasmus

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Rasmus move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Rasmus take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Rasmus

Personality Compatibility


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