Ravi Sharma

Observer
DISC Type : ci

Owner at DB Foods Limited

Ilkley, England, United Kingdom

Overview

Ravi Sharma is the Executive Director of Paramount Retail Group, specializing in acquiring and revitalizing British heritage brands across diverse sectors like food, beverages, and pet care. With a degree in Accounting and Management, he focuses on strategic growth and corporate turnarounds, having successfully grown the groups portfolio significantly.

Born in Birmingham and raised in Yorkshire, Ravi has a deep appreciation for makers and communities with a strong work ethic. His entrepreneurial journey began at age ten, working on market stalls with his father, an experience that shaped his hands-on approach to business and his commitment to preserving British brands.

He is passionate about "restoring pride to Yorkshire" by investing in and saving iconic regional businesses, particularly in the brewing industry.

Personality Overview

Assertive

Example Seeker

Curious

They often ask many questions and rely heavily on information and documentation.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Brand Acquisition
Actively acquires and revitalizes British heritage brands like Montezuma's Chocolates, Saltaire Brewery, and DB Foods under his Paramount Retail Group.
Yorkshire's Heritage
Expresses a strong commitment to his Yorkshire roots, aiming to "restore pride" in the region by investing in and saving local heritage brands like Black Sheep Brewery.
Craft Brewing
His company recently acquired Saltaire Brewery and led a deal to save Black Sheep Brewery, indicating a significant strategic interest in the craft beer market.

Media Appearances

Ravi has no verified media appearances

Work History

9-2025
Owner at DB Foods Limited
7-2024
Owner at Saltaire Brewery Ltd.
6-2023
Owner at Montezuma's Chocolates
7-2017
Owner at Bristows of Devon
3-2017
Board Member at Vital Pet Group

Education

2005 - 2008
Accounting and Management Bsc Honours from Marylebone Business School
1995 - 2005
Education details unavailable from Silcoates School

More Information

Social Presence :

Prographics :

Exp : 8 Location : Ilkley, England, United Kingdom Job Level : N/A Designation : Owner at DB Foods Limited
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Insights For Selling To Ravi

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ravi is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Ravi

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Ravi move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Ravi take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Ravi

Personality Compatibility


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