Ray Bassi

Observer
DISC Type : ic

Senior Vice President, Sales at PatientFi

San Francisco, California, United States

Overview

Ray Bassi is the Senior Vice President of Sales at PatientFi, a seasoned leader with over 25 years of experience in the medical aesthetics and pharmaceutical industries. He spent nearly two decades at Allergan, where he was instrumental in launching major brands like BOTOX Cosmetic and JUVÉDERM. He holds an MBA from Chapman University.

During his time at Allergan, he served as Vice President of Sales, where he was responsible for overseeing a national sales team of over 300 employees.

Personality Overview

Value Driven

Curious

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally good communicators and can be hard to convince.

Topics They Care About

Sales Leadership
His career is defined by leading large national sales teams at companies like PatientFi, DermTech, and Allergan, with a focus on high performance and team development.
Bringing Brands to Market
He has extensive experience leading the commercialization and launch of major brands in aesthetics and dermatology, including BOTOX Cosmetic, Juvederm, and QBREXZA.
Medical Aesthetics
His career has been centered in the medical aesthetics, plastic surgery, and dermatology fields, showing a deep commitment and expertise in this specific space.

Media Appearances

Ray has no verified media appearances

Work History

12-2023
Senior Vice President, Sales at PatientFi
6-2021 - 11-2023
Vice President of Sales at DermTech
6-2018 - 5-2021
Vice President of Sales at Dermira, Inc.
6-2016 - 5-2018
Vice President of Sales at Allergan
1-2014 - 5-2016
Area Sales Director at Allergan

Education

MBA from Chapman University
Bachelor of Science (B.S.) from University of California, Riverside

More Information

Social Presence :

Prographics :

Exp : 26 Location : San Francisco, California, United States Job Level : Leadership Designation : Senior Vice President, Sales at PatientFi
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Insights For Selling To Ray

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ray is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Ray

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Ray move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Ray take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Ray

Personality Compatibility


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