Ray La Placa

Judge
DISC Type : Dc

Corporate Food & Beverage Director at The Sports Facilities Companies

Greater Tampa Bay Area, United States

Overview

Ray La Placa is a senior hospitality executive and board director who specializes in scaling multi-unit brands through operational and capital strategy. With a foundation in the culinary arts from The French Culinary Institute, he excels at bridging the gap between product vision and financial reality, focusing on governance and growth.

Based on his writings, Ray appears to be a highly disciplined individual who values structured routines and protocols, not just in business but in his personal life, to maintain peak performance and avoid burnout. He advocates for clear boundaries between work and rest.

Unique fact: He successfully restructured a distressed P. F. Changs asset, taking it to a #3 regional ranking in profitability within just 12 months.

Personality Overview

Fast But Wary

Demanding

Generally Skeptic

They are not always relationship oriented.  They respond better to strong and respectful interactions. They like to move fast and expect the same from others.

Topics They Care About

Operational Excellence
A core theme in his professional history, focused on transforming chaotic environments into disciplined, scalable businesses using systems like EOS®.
AI & Labor Optimization
He advocates for viewing AI as a tool for labor optimization to multiply efficiency, rather than simply as a method for cost reduction.
Capital Strategy
His roles involve defining capital allocation, risk assessment, and asset optimization strategies for large-scale portfolios to ensure long-term ROI.

Media Appearances

Ray has no verified media appearances

Work History

11-2025
Corporate Food & Beverage Director at The Sports Facilities Companies
1-2020
Strategic Advisor at Independent Consultancy
2-2020 - 11-2025
Operating Partner at PF Chang's
4-2017 - 2-2020
Director of Operations at 10 High Country Corporation
1-2014 - 4-2017
General Manager at Yard House Restaurants

Education

Culinary from The French Culinary Institute
Bachelor of Arts - BA from Curry College

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Tampa Bay Area, United States Job Level : Mid-senior Designation : Corporate Food & Beverage Director at The Sports Facilities Companies
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Insights For Selling To Ray

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Make sure that you circle back fast on any action items, it wins their trust
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ray is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ray

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Ray move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Ray take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Ray

Personality Compatibility


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