Rayan Kassis

Critic
DISC Type : C

Chief Executive Officer at Aed Energy

United Kingdom

Overview

Rayan Kassis is the Co-Founder and CEO of Aed Energy, an award-winning developer of long-duration thermal storage technology. A cleantech veteran with over 9GW of project experience across 24 countries, he specializes in commercializing novel power technologies for global markets, with previous roles at GE, Vestas, and eSolar.

He has a keen interest in the evolution of energy systems, having started his career when gas turbines were considered clean technology. A UK resident of Lebanese nationality, he remains focused on making clean energy accessible and affordable worldwide.

Unique fact: Rayan has authored publications on specialized topics like "Wind Power in Lebanon" and using solar thermal energy for desalination.

Personality Overview

Information Seeker

Negotiator

Precise

They are quite likely to negotiate on pricing or other key terms.  They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Long-Duration Storage
His company, Aed Energy, is pioneering a modular thermal battery to store renewable energy for days or weeks, addressing gaps left by conventional batteries.
Industrial Decarbonization
He focuses on applying thermal battery technology to provide reliable, zero-carbon heat and power for heavy industry and manufacturing.
Cleantech Commercialization
His career is focused on bringing novel energy technologies to market, evidenced by Aed Energy’s participation in multiple accelerators like EarthScale and Catalyst.

Media Appearances

Episode 13 – Advanced Thermal Battery Technology (featuring Rayan Kassis, CEO of AED Energy). Featured in Energy Futures Lab, Imperial College London

See Now

Work History

1-2023
Chief Executive Officer at Aed Energy
1-2022 - 1-2023
Managing Director at KCG Energy
7-2019 - 12-2021
Head of Power - International at PRIME METRO POWER HOLDINGS CORPORATION
8-2017 - 7-2019
Regional Director - EMEA at PRIME METRO POWER HOLDINGS CORPORATION
10-2014 - 8-2017
Vice President Business Development MENA Region at eSolar

Education

Education details unavailable from George Mason University
Education details unavailable from ASA

More Information

Social Presence :

Prographics :

Exp : 24 Location : United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Aed Energy
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Insights For Selling To Rayan

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rayan is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Rayan

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Rayan move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Rayan take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Rayan

Personality Compatibility


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