Raymond Sam

Go-getter
DISC Type : d

Growth Marketing Consultant at Raymond Sam Growth Marketing & Demand Gen

Toronto, Ontario, Canada

Overview

Raymond is a B2B Growth Marketing Consultant who helps startups scale their inbound acquisition programs through Google Ads, Linkedin Ads, and SEO. A University of Toronto graduate, he co-founded 30characters, an AI tool for ad copy. Colleagues describe his skillset as being like a "unicorn, " covering strategy, coding, and lead generation.

As an entrepreneur who has built three businesses, Raymond is passionate about technology and finding ways to work more efficiently, utilizing a specific stack of productivity tools. In his free time, he runs a gaming technology blog which allows him to experiment with new gadgets and practice his SEO skills.

In six years of entrepreneurship, he has generated over a million dollars for himself across three different business streams.

Personality Overview

Direct & Candid

Vision Oriented

Decisive

They respond well to confident salespeople.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

B2B Growth
He specializes in scaling inbound acquisition for B2B startups, focusing on qualified lead generation and unit economics through paid ads, SEO, and conversion optimization.
AI in Marketing
Co-founded 30characters, an AI platform trained on live Google Ads from top advertisers to generate high-performing, conversion-focused copy.
Entrepreneurship
He has successfully run multiple businesses simultaneously, achieving significant revenue growth year-over-year as a solo entrepreneur.

Media Appearances

Raymond has no verified media appearances

Work History

1-2016
Growth Marketing Consultant at Raymond Sam Growth Marketing & Demand Gen
2-2024
Co-Founder at 30characters
11-2025
Growth Marketing Consultant at Loop Financial
9-2025
Growth Marketing Consultant at Lillio (formerly HiMama)
2-2025
Growth Marketing Consultant at acre security

Education

2005 - 2009
BBA from University of Toronto Scarborough

More Information

Social Presence :

Prographics :

Exp : N/A Location : Toronto, Ontario, Canada Job Level : Middle Designation : Growth Marketing Consultant at Raymond Sam Growth Marketing & Demand Gen
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Insights For Selling To Raymond

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raymond is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Raymond

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Raymond move?

  • Their decision making speed is somewhere in the middle.
  • Can Raymond take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Raymond

Personality Compatibility


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