Raza Syed

Judge
DISC Type : Dc

Director, Enterprise Sales at Databricks

Canada

Overview

Raza Syed is the Director of Sales for Databricks Canada, where he leads the national strategy for acquiring new customers. He previously spent over seven years in sales leadership at Amazon Web Services. People who have worked with him describe him as passionate, tenacious, and an inspiring natural leader.

After more than seven years with AWS, he took the plunge and joined Databricks, starting with a leadership offsite in Las Vegas.

Personality Overview

Quality Focused

Features Driven

Fast But Wary

More than the product, they care about the impact of the product.  They prefer to be the ones controlling the conversation or defining the terms. They are not always relationship oriented.

Topics They Care About

Enterprise Data & AI
His current role at Databricks focuses on helping Canadian companies democratize their data and utilize AI by breaking down existing data siloes.
Sales Team Leadership
He focuses on coaching and developing his teams, and is described in recommendations as an inspiring leader who genuinely cares for his team's success and well-being.
Cloud Technology Adoption
He has extensive experience from his 7. 5 years at AWS, where he guided a wide range of Canadian customers in deploying and adopting cloud technology.

Media Appearances

Raza has no verified media appearances

Work History

2-2026
Director, Enterprise Sales at Databricks
1-2026 - 2-2026
District Sales Manager, ISV at Amazon Web Services (AWS)
2-2022 - 1-2026
District Sales Manager, Commercial at Amazon Web Services (AWS)
1-2021 - 2-2022
Senior Account Manager, Startups, GTA/Ontario at Amazon Web Services (AWS)
10-2020 - 1-2021
Senior Account Manager, Western Canada at Amazon Web Services (AWS)

Education

2005 - 2009
BAH from Queen's University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Canada Job Level : Middle Designation : Director, Enterprise Sales at Databricks
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Insights For Selling To Raza

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raza is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Raza

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Raza move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Raza take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Raza

Personality Compatibility


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