Razwan Shiekh
Go-getter · DISC type dRazwan is the Founder and CEO of Rugudio, a London-based company specializing in hand-knotted rugs from Pakistan for luxury interiors. Drawing on experience from his familys business and holding a Masters degree from the University of Sunderland, he collaborates with designers and developers to create bespoke, artisanal pieces for residential and commercial projects.
His passion for rugs is deeply rooted in his upbringing, viewing them as essential anchors that set a rooms tone. He focuses on bringing texture, character, and the story of generational craftsmanship to every space. His aesthetic appreciation is evident in his interest in how organic patterns complement precise architectural geometry.
Unique fact: Razwan grew up in the rug industry, turning tradition into innovation at his familys enterprise, the Lahore Carpet Manufacturing Company.
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They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.
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Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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