Razwan Shiekh

Go-getter
DISC Type : d

Founder and CEO at Rugudio

London Area, United Kingdom

Overview

Razwan is the Founder and CEO of Rugudio, a London-based company specializing in hand-knotted rugs from Pakistan for luxury interiors. Drawing on experience from his familys business and holding a Masters degree from the University of Sunderland, he collaborates with designers and developers to create bespoke, artisanal pieces for residential and commercial projects.

His passion for rugs is deeply rooted in his upbringing, viewing them as essential anchors that set a rooms tone. He focuses on bringing texture, character, and the story of generational craftsmanship to every space. His aesthetic appreciation is evident in his interest in how organic patterns complement precise architectural geometry.

Unique fact: Razwan grew up in the rug industry, turning tradition into innovation at his familys enterprise, the Lahore Carpet Manufacturing Company.

Personality Overview

Vision Oriented

Decisive

Fast-Paced

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Artisanal Craftsmanship
His company connects designers with skilled artisans in Pakistan, emphasizing that every hand-knotted rug carries the story of generations of craftsmanship.
Luxury Interior Design
He collaborates with over 40 interior designers and property developers on projects ranging from luxury homes and boutique hotels to large-scale commercial developments.
Architectural Harmony
He shows a distinct interest in balancing interior elements, such as pairing the organic patterns of rugs with the precise lines of Islamic geometric architecture.

Media Appearances

Razwan has no verified media appearances

Work History

Founder and CEO at Rugudio
Director of Sales Marketing at Lahore Carpet Manufacturing Company
8-2022 - 6-2023
Logistics Manager at Stark Carpet Inc

Education

2004 - 2006
Master's Degree from University of Sunderland
2000 - 2004
Bachelor of Business Administration from The University of Lahore

More Information

Social Presence :

Prographics :

Exp : 1 Location : London Area, United Kingdom Job Level : Leadership Designation : Founder and CEO at Rugudio
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Insights For Selling To Razwan

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Be crisp while making the pitch
  • Refer to testimonials from others in similar positions

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Razwan is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Razwan

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Razwan move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Razwan take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Razwan

Personality Compatibility


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