Rea-Joanne Zijp - van Iersel

Questioner
DISC Type : c

AI advies voor QA teams at Zijp QAI Solutions

Maarssen, Utrecht, Netherlands

Overview

Rea-Joanne is the founder of Zijp QAI Solutions, where she applies her 16+ years of QA experience in the food industry to help teams implement AI. A graduate of Wageningen University, she is described by others as bright, enthusiastic, and driven.

Outside of work, she is a mother who thoughtfully relates the challenges of her sons learning process to her own work in simplifying complex topics. Her professional interests include organizations like the Dutch Food and Consumer Product Safety Authority (NVWA).

She recently launched a practical, "down-to-earth" workshop to help quality assurance professionals get more value from using AI in their daily work.

Personality Overview

Price-Sensitive

Not Easily Convinced

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

AI for QA Teams
Her current venture focuses on helping food industry quality teams use AI practically and safely, providing tools and training suited for their specific needs.
Practical AI Training
Passionate about demystifying AI, she runs workshops addressing common user frustrations and focuses on practical applications over complex theory.
Food Safety Standards
Has extensive experience building and implementing quality handbooks for standards like IFS, BRC, and FSSC22000 in various food companies.

Media Appearances

Rea-Joanne has no verified media appearances

Work History

11-2025
AI advies voor QA teams at Zijp QAI Solutions
3-2018 - 9-2025
Consultant & Interim Kwaliteitszorg at KTBA People in Food
5-2014 - 10-2017
QA Manager at Yum! Restaurants International
6-2013 - 5-2014
QA & NPD manager at Yum! Restaurants International
7-2012 - 6-2013
Quality Engineer at Nutricia Advanced Medical Nutrition (Groupe Danone)

Education

2001 - 2008
BSc and MSc from Wageningen University & Research
1995 - 2001
Atheneum from Trinitas College Heerhugowaard

More Information

Social Presence :

Prographics :

Exp : 16 Location : Maarssen, Utrecht, Netherlands Job Level : N/A Designation : AI advies voor QA teams at Zijp QAI Solutions
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Insights For Selling To Rea-Joanne

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rea-Joanne is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Rea-Joanne

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rea-Joanne move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Rea-Joanne take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Rea-Joanne

Personality Compatibility


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