Reba Neil in

Reba Neil

Inspirer · DISC type id
VP, Finance & Strategy at Avalara
📍 Lake Forest, California, United States

Reba is a highly motivated financial leader with over two decades of experience building and developing strong financial planning organizations. A graduate of the University of Florida, she has a proven track record of success across industries including SaaS and financial services and was a key contributor to a successful IPO to the NYSE.

People who have worked with Reba describe her as someone who tactfully challenges the status quo and is always looking for ways to improve existing processes to provide more timely and meaningful management reports.

She has supported chief executives in multiple fast-paced, high-pressure environments.

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Experience
23 Years
Current Role
VP, Finance & Strategy
Job Level
Senior
Location
Lake Forest, California, United States
Personality Overview

How Reba shows up

Confident & Optimistic
Generous
Fast Adopter

They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Priorities

Topics Reba cares about

Financial Strategy
Her career spans over twenty years in financial leadership, building and developing strong financial planning organizations across multiple industries.
Process Improvement
A former colleague noted that she was "always looking for ways to improve on existing processes" to deliver better management reports.
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Career

Work history

4-2024
VP, Finance & Strategy
Avalara
11-2022 - 9-2024
Senior Director, Financial Planning & Analysis
Avalara
9-2020 - 10-2022
Vice President Financial Planning
MeridianLink
7-2018 - 9-2020
Director of Financial Planning and Analysis
MeridianLink
12-2017 - 6-2018
Director, Financial Planning & Analysis
DealerSocket
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1997 - 2001
B.S; B.A
University of Florida
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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