Reba Neil

Inspirer
DISC Type : id

VP, Finance & Strategy at Avalara

Lake Forest, California, United States

Overview

Reba is a highly motivated financial leader with over two decades of experience building and developing strong financial planning organizations. A graduate of the University of Florida, she has a proven track record of success across industries including SaaS and financial services and was a key contributor to a successful IPO to the NYSE.

People who have worked with Reba describe her as someone who tactfully challenges the status quo and is always looking for ways to improve existing processes to provide more timely and meaningful management reports.

She has supported chief executives in multiple fast-paced, high-pressure environments.

Personality Overview

Confident & Optimistic

Generous

Fast Adopter

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Financial Strategy
Her career spans over twenty years in financial leadership, building and developing strong financial planning organizations across multiple industries.
Process Improvement
A former colleague noted that she was "always looking for ways to improve on existing processes" to deliver better management reports.
SaaS Finance
Her experience includes a proven track record of success within the SaaS industry, alongside financial services, pharmaceuticals, and engineering.

Media Appearances

Reba has no verified media appearances

Work History

4-2024
VP, Finance & Strategy at Avalara
11-2022 - 9-2024
Senior Director, Financial Planning & Analysis at Avalara
9-2020 - 10-2022
Vice President Financial Planning at MeridianLink
7-2018 - 9-2020
Director of Financial Planning and Analysis at MeridianLink
12-2017 - 6-2018
Director, Financial Planning & Analysis at DealerSocket

Education

1997 - 2001
B.S; B.A from University of Florida

More Information

Social Presence :

Prographics :

Exp : 23 Location : Lake Forest, California, United States Job Level : Senior Designation : VP, Finance & Strategy at Avalara
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Insights For Selling To Reba

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Reba is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Reba

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Reba move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Reba take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Reba

Personality Compatibility


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