Laura Romero

Trailblazer
DISC Type : ID

Global Head of Strategic Alliances - PwC at Atlassian

San Francisco Bay Area, United States

Overview

Laura Romero is a senior global partner executive at Atlassian, specializing in launching and scaling partner ecosystems to generate new revenue for companies like Oracle and Infor. She has spearheaded over $120M in co-sell bookings. Colleagues describe her as an accomplished professional, a master at her craft, and possessing a clear strategic vision.

Outside of her corporate roles, Laura is an avid Formula 1 fan, expressing excitement when her companys technology is used in the sport. She is also an inventor with a demonstrated passion for creating innovative solutions to practical problems, particularly related to travel and efficiency.

She holds a US patent for an innovative briefcase and in-flight workstation designed for use on airplane tray tables.

Personality Overview

Charismatic

Informal

Friendly But Fast

They are charming and have the ability to align others behind their decisions.  They respond better to a combination of speed and relationship. They will bat for you if they come to believe in you.

Topics They Care About

Global Partner Ecosystems
Her entire career at Atlassian, Infor, and Oracle has been dedicated to architecting and operationalizing high-performing global alliance strategies and partner ecosystems.
Co-Sell Revenue Growth
A key achievement she highlights is personally spearheading over $120M in co-sell and influence bookings, demonstrating a focus on measurable partner value.
Formula 1 Racing
She is an avid Formula 1 fan and posted about her excitement seeing Atlassian's technology in action with the Williams Racing team.

Media Appearances

Laura has no verified media appearances

Work History

9-2025
Global Head of Strategic Alliances - PwC at Atlassian
2024 - 2025
Senior Advisor & Business Development Leader at AchieveUnite
2021 - 2023
Global Vice President of Partnerships at Infor
2016 - 2021
Sr. Director, Global Partners & Alliances at Plex, by Rockwell Automation
2012 - 2015
Global Alliance Director, Accenture at Oracle

Education

Bachelor of Science from California State University, Chico

More Information

Social Presence :

Prographics :

Exp : 20 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Global Head of Strategic Alliances - PwC at Atlassian
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Talk about yourself and some of your achievements at the start of the conversation
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Avoid unnecessary negativity or slowness
  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Laura

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Laura take some risk or not?

  • They can take risks if necessary.

You And Laura

Personality Compatibility


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