Rebecca Archer

Enthusiast
DISC Type : i

Group Finance Director at Proactis

Cambridgeshire, England, United Kingdom

Overview

Rebecca is the Group Finance Director at Proactis, leveraging a unique background that combines a Physics degree from the University of Oxford with an ICAEW Chartered Accountant qualification. Her analytical and curious mindset drives her to improve profitability and shareholder value across technology and science-led organizations.

Outside of her finance role, Rebecca is an active professional networker, often attending industry events like Accountex. She has a nurturing side, demonstrated by her interest in growing sunflowers she received at a conference, and is proud of her previous work supporting clean energy in Africa.

She began her career and qualified as a Chartered Accountant at Deloitte after graduating from Oxford.

Personality Overview

Consensus Focused

Non-Confrontational

Story Driven

They are more about building relationships than just cutting deals.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Financial Transformation
Is currently leading an exciting transformation phase at Proactis and is actively building her team to deliver on improvement projects.
Team Development
Actively hiring for her evolving team and publicly praises former colleagues for their work ethic and desire to learn, indicating she is a supportive leader.
Clean Energy Solutions
As the former Finance Director for Namene, she expressed great pride in their impact on delivering solar power and clean energy to off-grid communities in Africa.

Media Appearances

Rebecca has no verified media appearances

Work History

3-2026
Group Finance Director at Proactis
8-2025 - 3-2026
Group Financial Controller at Proactis
2-2023 - 7-2025
Finance Director at Namene
5-2022 - 12-2022
Finance Director at CVS Group Plc
1-2014 - 4-2021
Group Finance Director at Science Group plc

Education

9-2003 - 8-2006
Icaew from ICAEW
9-1999 - 6-2002
Physics BA from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 20 Location : Cambridgeshire, England, United Kingdom Job Level : Mid-senior Designation : Group Finance Director at Proactis
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Insights For Selling To Rebecca

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rebecca is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Rebecca

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Rebecca move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Rebecca take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Rebecca

Personality Compatibility


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