Rebecca Waber

Evaluator
DISC Type : Cds

Executive Director, Strategy & Innovation, Commercial Product at Aetna, a CVS Health Company

Greater Boston, United States

Overview

Rebecca Waber leads disruptive innovation in commercial products at Aetna, a CVS Health Company, focusing on making healthcare more affordable and accessible. A graduate of MIT and Tufts, she is known for identifying critical growth opportunities 3-5 years out and rallying teams to execute on them.

She is a purpose-driven innovator with a passion for untangling healthcares most complex challenges. Her background in psychology, noted in recommendations, gives her a unique, user-centric approach to problem-solving, focusing on the members perspective to drive change from within the healthcare system.

Rebecca pioneered Aetnas first-of-its-kind Neurodiversity Navigation Program and has published clinical articles on the topic.

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Healthcare Innovation
Her mandate is to lead the disruptive innovation team within Aetna's employer-based insurance division, focusing on future-forward strategies and products.
Neurodiversity Support
She launched Aetna's neurodiversity program, presents on the topic at conferences, and has published research on the unmet needs of this population.
Insurance Affordability
A primary focus of her work is driving advances in insurance affordability and access, including inventing new classes of insurance plans for members.

Media Appearances

Rebecca has no verified media appearances

Work History

1-2022
Executive Director, Strategy & Innovation, Commercial Product at Aetna, a CVS Health Company
2017 - 1-2022
Sr Director, Commercial Insurance Product Innovation at Aetna, a CVS Health Company
2015 - 2017
Senior Manager, Pharmacy Strategy & Product Development at CVS Health
2012 - 2015
Engagement Manager at Innosight
2010 - 2012
Senior Associate at Innosight

Education

2006 - 2008
M.S. from Massachusetts Institute of Technology
2002 - 2006
BA from Tufts University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Boston, United States Job Level : Senior Designation : Executive Director, Strategy & Innovation, Commercial Product at Aetna, a CVS Health Company
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Insights For Selling To Rebecca

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rebecca is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Rebecca

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Rebecca move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Rebecca take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Rebecca

Personality Compatibility


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