Jessica Henely in

Jessica Henely

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AVP, Commercial and Individual & Family Plans Marketing at Aetna, a CVS Health Company
📍 Des Moines Metropolitan Area, United States

Jessica Henely is the AVP of Marketing for Commercial and Individual Plans at Aetna, a CVS Health Company. She is a passionate leader focused on driving measurable impact through B2B demand generation and direct-to-consumer acquisition. Colleagues describe her as a driven leader who inspires her team and leads from the front.

Outside of her professional life, Jessica is a dog owner who values and appreciates acts of kindness within her community. She shares stories that highlight people going the extra mile for others, showing an appreciation for thoughtfulness and community connection.

Her dog was once found several blocks from home and returned by a FedEx driver who recognized her as his "favorite. "

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Experience
20 Years
Current Role
AVP, Commercial and Individual & Family Plans Marketing
Location
Des Moines Metropolitan Area, United States
Personality Overview

How Jessica shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jessica cares about

Empowering Teams
Her profile emphasizes a passion for building and enabling high-performing teams, and she actively posts about hiring for her growing business.
Healthcare Marketing
Her career is focused on insight-driven marketing in the healthcare sector, including B2B lead generation, DTC acquisition, and brand positioning.
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Career

Work history

11-2023
AVP, Commercial and Individual & Family Plans Marketing
Aetna, a CVS Health Company
8-2018 - 11-2023
Executive Director, Strategic Marketing
Aetna, a CVS Health Company
5-2021 - 9-2021
Head of Commercial & Specialty Marketing (interim)
Aetna, a CVS Health Company
2-2011 - 7-2014
Regional Field Marketing Manager, Mid-America
Coventry Health Care - Please refer to Coventry Workers' Comp page
5-2007 - 2-2011
Marketing Communications Manager
Coventry Health Care - Please refer to Coventry Workers' Comp page
In the press

Media appearances

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Education
Bachelor of Science
Upper Iowa University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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