Jessica Henely

Collaborator
DISC Type : si

AVP, Commercial and Individual & Family Plans Marketing at Aetna, a CVS Health Company

Des Moines Metropolitan Area, United States

Overview

Jessica Henely is the AVP of Marketing for Commercial and Individual Plans at Aetna, a CVS Health Company. She is a passionate leader focused on driving measurable impact through B2B demand generation and direct-to-consumer acquisition. Colleagues describe her as a driven leader who inspires her team and leads from the front.

Outside of her professional life, Jessica is a dog owner who values and appreciates acts of kindness within her community. She shares stories that highlight people going the extra mile for others, showing an appreciation for thoughtfulness and community connection.

Her dog was once found several blocks from home and returned by a FedEx driver who recognized her as his "favorite. "

Personality Overview

Appreciative

Example Driven

Fair-minded

They are more likely to opt for solutions that are proven in the market.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Empowering Teams
Her profile emphasizes a passion for building and enabling high-performing teams, and she actively posts about hiring for her growing business.
Healthcare Marketing
Her career is focused on insight-driven marketing in the healthcare sector, including B2B lead generation, DTC acquisition, and brand positioning.
Broker Engagement
She frequently posts about hiring broker managers, reflecting her focus on distribution channel recruitment, enablement, and engagement.

Media Appearances

Jessica has no verified media appearances

Work History

11-2023
AVP, Commercial and Individual & Family Plans Marketing at Aetna, a CVS Health Company
8-2018 - 11-2023
Executive Director, Strategic Marketing at Aetna, a CVS Health Company
5-2021 - 9-2021
Head of Commercial & Specialty Marketing (interim) at Aetna, a CVS Health Company
2-2011 - 7-2014
Regional Field Marketing Manager, Mid-America at Coventry Health Care - Please refer to Coventry Workers' Comp page
5-2007 - 2-2011
Marketing Communications Manager at Coventry Health Care - Please refer to Coventry Workers' Comp page

Education

Bachelor of Science from Upper Iowa University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Des Moines Metropolitan Area, United States Job Level : N/A Designation : AVP, Commercial and Individual & Family Plans Marketing at Aetna, a CVS Health Company
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Insights For Selling To Jessica

During A Call Or A Meeting

DO's

  • Show genuine interest in solving their problems
  • Take time to make them feel comfortable before getting to the main pitch
  • If possible, involve their colleagues in the sales process

DONT's

  • Don’t get into excessive details unless prompted
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jessica is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Jessica

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Jessica move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Jessica take some risk or not?

  • They are unlikely to take many risks.

You And Jessica

Personality Compatibility


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