Rebecca Zhang
Login to view DISC.Rebecca is a Digital Marketing Expert at Alibaba Group with extensive experience in integrative digital marketing and e-commerce for brands like Christies, PepsiCo, and Nike. She holds an EMBA from The Hong Kong University of Science and Technology and is described by colleagues as passionate and visionary with strong strategic thinking.
She has a keen interest in business and management philosophies, drawing inspiration from frameworks like "Principles" and publications such as Harvard Business Review. Rebecca also follows major global brands like The Walt Disney Company, likely appreciating their marketing prowess and brand storytelling.
While at PepsiCo, she launched an innovative e-commerce campaign during a low sales season which achieved an eight-fold increase in sales.
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