Rebecca Zhang

Enigma
DISC Type : idc

Digital Marketing Expert at Alibaba Group

Xuhui District, Shanghai, China

Overview

Rebecca is a Digital Marketing Expert at Alibaba Group with extensive experience in integrative digital marketing and e-commerce for brands like Christies, PepsiCo, and Nike. She holds an EMBA from The Hong Kong University of Science and Technology and is described by colleagues as passionate and visionary with strong strategic thinking.

She has a keen interest in business and management philosophies, drawing inspiration from frameworks like "Principles" and publications such as Harvard Business Review. Rebecca also follows major global brands like The Walt Disney Company, likely appreciating their marketing prowess and brand storytelling.

While at PepsiCo, she launched an innovative e-commerce campaign during a low sales season which achieved an eight-fold increase in sales.

Personality Overview

Hard To Convince

Persuasive & Assertive

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

E-commerce Growth
Highlights the significant growth in the cosmetics e-commerce sector and effective marketing strategies for local brands, including the use of KOLs and cross-over campaigns.
Digital Transformation
Believes data infrastructure should be the core "engine" and "brain" driving business transformation by shaping operational models and structures.
Cross-over Marketing
Successfully launched innovative IP cross-over marketing models that integrated e-commerce, social media, and lifestyle apps to significantly boost sales for brands like Mirinda.

Media Appearances

Rebecca has no verified media appearances

Work History

8-2020
Digital Marketing Expert at Alibaba Group
9-2016 - 6-2018
Digital Lead, Asia at Christie's
8-2015 - 1-2016
Marketing Manager at Pepsi China
2-2014 - 8-2015
Senior Account Director at 蝶亿时尚集团
7-2012 - 2-2014
Senior Account Manager at Allyes

Education

2018 - 2020
Master's degree of business from The Hong Kong University of Science and Technology
2005 - 2009
Bachelor of Arts from Shanghai Jiao Tong University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Xuhui District, Shanghai, China Job Level : N/A Designation : Digital Marketing Expert at Alibaba Group
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Insights For Selling To Rebecca

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rebecca is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Rebecca

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Rebecca move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Rebecca take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Rebecca

Personality Compatibility


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