Rebekah Mulcahey, MBA

Collaborator
DISC Type : is

Marketing Strategy Consultant at Freelance

Round Hill, Virginia, United States

Overview

Rebekah is a skilled Brand Marketing and Content Strategy consultant with deep experience in the healthcare and higher education sectors. A graduate of Elizabethtown College with an MBA from Capella University, she is recognized for developing results-driven brand campaigns. Colleagues describe her as talented, strategic, and adaptable.

She is a multiple Effie Award winner for her leadership on successful healthcare advertising campaigns.

Personality Overview

Appreciative

Fair-minded

Example Driven

They are more likely to go for proven solutions.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Win-win scenarios can appeal strongly to them.

Topics They Care About

Healthcare Marketing
Her work on the Highmark BCBS "Blue Hen" campaign resulted in winning Gold, Bronze, and Grand Effie contender awards in 2018.
Higher Education Brands
Held multiple marketing leadership roles at Strategic Education, Inc. , focusing on brand campaigns and social media strategy.
Creative Project Leadership
Recommendations highlight her talent for not only strategic thinking but also leading complex projects to successful completion.

Media Appearances

Rebekah has no verified media appearances

Work History

7-2022
Marketing Strategy Consultant at Freelance
12-2020 - 4-2022
Manager of Marketing, Brand Campaigns & Social Media at Strategic Education, Inc
9-2019 - 12-2020
Supervisor, Brand Campaigns at Strategic Education, Inc
1-2019 - 9-2019
Brand Manager at Strategic Education, Inc
9-2018 - 12-2018
Account Supervisor at Partners + Napier

Education

Master of Business Administration - MBA from Capella University
Bachelor of Science (BS) from Elizabethtown College

More Information

Social Presence :

Prographics :

Exp : 13 Location : Round Hill, Virginia, United States Job Level : Mid-senior Designation : Marketing Strategy Consultant at Freelance
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Insights For Selling To Rebekah

During A Call Or A Meeting

DO's

  • Show genuine interest in solving their problems
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Take time to make them feel comfortable before getting to the main pitch

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t sound very transactional
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rebekah is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Rebekah

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Rebekah move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Rebekah take some risk or not?

  • It is unlikely that they will take many risks.

You And Rebekah

Personality Compatibility


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