Reda is a Global Category Manager at the LEGO Group, specializing in mechatronics. With an Engineers and a Purchasing Masters degree, he has a strong background in developing global procurement strategies for power electronics and motors at companies like Fortescue, with a focus on cost optimization and sustainability.
He is passionate about environmental sustainability, showing keen interest in green energy solutions like hydrogen and large-scale reforestation efforts in Africa. Reda is multilingual, speaking French, Arabic, and English, reflecting a diverse cultural background.
Unique fact: He previously worked for Fortescue Zero, a company with a mission to decarbonize the mining industry, including developing the first mining EV truck.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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