Reda Belkadi

Critic
DISC Type : C

Global Category Manager- Mechatronics at the LEGO Group

United Kingdom

Overview

Reda is a Global Category Manager at the LEGO Group, specializing in mechatronics. With an Engineers and a Purchasing Masters degree, he has a strong background in developing global procurement strategies for power electronics and motors at companies like Fortescue, with a focus on cost optimization and sustainability.

He is passionate about environmental sustainability, showing keen interest in green energy solutions like hydrogen and large-scale reforestation efforts in Africa. Reda is multilingual, speaking French, Arabic, and English, reflecting a diverse cultural background.

Unique fact: He previously worked for Fortescue Zero, a company with a mission to decarbonize the mining industry, including developing the first mining EV truck.

Personality Overview

Precise

Objective Thinker

Information Seeker

They don’t appreciate bells and whistles unless backed by data.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

AI in Supply Chains
Recently completed a certification and actively posts about using Generative AI to innovate within supply chain management.
Sustainable Procurement
Passionate about integrating environmental sustainability into procurement practices to align with organizational goals and group targets.
Mining Decarbonization
His experience at Fortescue Zero involved elaborating procurement strategies to help decarbonize the mining industry by 2030.

Media Appearances

Reda has no verified media appearances

Work History

1-2026
Global Category Manager- Mechatronics at the LEGO Group
4-2024 - 12-2025
Global Category Manager - Power Electronics at Fortescue
8-2022 - 2-2024
Global Category Manager Electronics & Motors at Concentric AB
2-2019 - 8-2022
Procurement Executive Manager at Masternaut
11-2018 - 2-2019
Senior Procurement Executive at Masternaut

Education

2009 - 2012
Engineer's degree from ENSEIRB-MATMECA - Bordeaux INP
2011 - 2012
Master's degree from Université de Bordeaux

More Information

Social Presence :

Prographics :

Exp : 13 Location : United Kingdom Job Level : Middle Designation : Global Category Manager- Mechatronics at the LEGO Group
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Insights For Selling To Reda

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Reda is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Reda

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Reda move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Reda take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Reda

Personality Compatibility


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