Reed Krider

Energizer
DISC Type : I

Vice President of Marketing at Fresenius Medical Care

United States

Overview

Reed has no verified overview

Personality Overview

Informal

Imaginative

Enthusiastic

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are friendly, approachable and love to make new connections.

Topics They Care About

Reed has no verified topics they care about

Media Appearances

Reed has no verified media appearances

Work History

5-2025
Vice President of Marketing at Fresenius Medical Care
3-2025
Chief Marketing Officer at Augmedics
Regional Vice President of Sales, Neuromodulation at Medtronic
Regional Vice President of Sales, Restorative Therapies Group at Medtronic
Vice President, Global Strategic Marketing, Restorative Therapies Group at Medtronic

Education

2000 - 2002
Master of Business Administration - MBA from Northwestern University - Kellogg School of Management
1994 - 1997
Master of Science - MS from University of Arizona

More Information

Social Presence :

Prographics :

Exp : 1 Location : United States Job Level : Senior Designation : Vice President of Marketing at Fresenius Medical Care
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Insights For Selling To Reed

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Invite them for a lunch or a drink/coffee
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Reed is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Reed

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Reed move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Reed take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Reed

Personality Compatibility


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