Reeturaj Boruah

Questioner
DISC Type : c

Senior Area Sales Director, Go to Market Strategy, Digital Business at HCLTech

Chicago, Illinois, United States

Overview

Reeturaj Boruah is a Senior Sales Director at HCLTech in North America, focusing on strategic management and enterprise transformation. An experienced business solutions consultant with a background in engineering from Manipal Institute of Technology and an MBA in Finance, he is also an AI Evangelist.

He has a strong consulting background and is skilled in international business development, pre-sales, and business intelligence.

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to analyze every situation thoroughly.


Topics They Care About

Enterprise Transformation
His role and headline both emphasize his focus on enterprise and digital business transformation for clients.
AI Sales Strategy
He identifies as an "AI Evangelist" and recently completed the NVIDIA AI Sales Curriculum in 2025, showing a current focus on artificial intelligence solutions.
Digital Business
A core theme in his title and experience is the development and strategy for digital business solutions.

Media Appearances

Reeturaj has no verified media appearances

Work History

10-2022
Senior Area Sales Director, Go to Market Strategy, Digital Business at HCLTech
9-2021 - 10-2022
Area Sales Director, Digital Business Development at HCLTech
8-2020 - 9-2021
Associate General Manager, Digital Business Development at HCLTech
7-2019 - 8-2020
Group Manager, Digital Business Development at HCLTech
7-2018 - 6-2019
Senior Business Manager, Strategy & Business Development at HCLTech

Education

2013 - 2015
Master of Business Administration (M.B.A.) from IBS Hyderabad
2004 - 2008
Engineer’s Degree from Manipal Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 14 Location : Chicago, Illinois, United States Job Level : Senior Designation : Senior Area Sales Director, Go to Market Strategy, Digital Business at HCLTech
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Insights For Selling To Reeturaj

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Reeturaj is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Reeturaj

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Reeturaj move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Reeturaj take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Reeturaj

Personality Compatibility


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