Regina Cassell

Reviewer
DISC Type : Ci

Senior Lecturer, mass media & Director of Studem Media at Washburn University

Topeka, Kansas, United States

Overview

Regina has no verified overview

Personality Overview

Late Adopter

Challenger

Informal Yet Blunt

They ask a lot of questions and rely heavily on information and collaterals.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Regina has no verified topics they care about

Media Appearances

Regina has no verified media appearances

Work History

8-2003
Senior Lecturer, mass media & Director of Studem Media at Washburn University
Director of Student Media at Washburn University
member at Topeka Association for Women in Communications
Topeka Chapter student liason at Association for Women in Communications
Faculty at Northwest Missouri State University

Education

1996 - 1998
MS from The University of Kansas
1992 - 1996
BA from Northwest Missouri State University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Topeka, Kansas, United States Job Level : Senior Designation : Senior Lecturer, mass media & Director of Studem Media at Washburn University
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Insights For Selling To Regina

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Regina is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Regina

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Regina move?

  • They like to analyze well and then make their decisions.
  • Can Regina take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Regina

Personality Compatibility


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