Reinhold Horlacher

Critic
DISC Type : C

Founder | Managing Director (CEO) & Chief Scientific Officer (CSO) at trenzyme GmbH

Constance, Baden-Württemberg, Germany

Overview

Reinhold Horlacher is the Founder, CEO, and CSO of trenzyme GmbH, a contract research organization he established in 2000. With a Ph. D. in molecular biology from the University of Konstanz and over 30 years of experience, he leads his team in delivering tailored solutions in protein production, cell line development, and stem cell services.

Reinhold has a deep-rooted passion for scientific advancement, having worked with proteins for roughly four decades. He often reflects on the evolution of research methodologies and is dedicated to translating complex science into real-world applications. His hands-on approach is evident as he actively engages in solving nuanced laboratory challenges with his team.

He is a co-inventor on a patent for a post-exposure nasal vaccine designed to protect against respiratory viruses like SARS-CoV-2 and influenza.

Personality Overview

Critic

ROI Driven

Negotiator

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Scientific Entrepreneurship
Founded trenzyme GmbH in 2000 and has grown it into a trusted international contract research organization, showing a long-term commitment to bridging science and business.
Protein Production
A core area of his expertise for over 30 years. He often discusses the industry's progress from simple microbial systems to today's more advanced methods.
Cell Line Development
A key service of his company, with a focus on creating stable and GMP-compliant cell lines for clients in biotech, pharma, and academia.

Media Appearances

Press Release: 25‑Year Anniversary of trenzyme GmbH. Featured in trenzyme GmbH (company website)

See Now

Work History

12-2000
Founder | Managing Director (CEO) & Chief Scientific Officer (CSO) at trenzyme GmbH
12-2009 - 3-2019
Owner at cytobox™
1-1994 - 1-1998
PhD at University of Konstanz

Education

1987 - 1998
Ph.D. from University of Konstanz
"Abitur" from Allgäu Gymnasium

More Information

Social Presence :

Prographics :

Exp : 22 Location : Constance, Baden-Württemberg, Germany Job Level : Leadership Designation : Founder | Managing Director (CEO) & Chief Scientific Officer (CSO) at trenzyme GmbH
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Insights For Selling To Reinhold

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Reinhold is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Reinhold

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Reinhold move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Reinhold take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Reinhold

Personality Compatibility


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