Rejoy Rajan in

Rejoy Rajan

Evaluator · DISC type Dsc
Head of Marketing at celio India
📍 Bangalore Urban, Karnataka, India

Rejoy Rajan is the Head of Marketing at Celio India, bringing over 16 years of experience from top brands like Diageo and Arvind Fashions. He specializes in creating impactful 360-degree campaigns and localizing global brand strategies for the Indian market. Colleagues describe him as pragmatic, logical, and wise.

He has a keen focus on merging pop culture with fashion to connect with consumers through nostalgia and shared experiences.

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Experience
19 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
Bangalore Urban, Karnataka, India
Personality Overview

How Rejoy shows up

Quality Focused
Fast But Analytical
Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Priorities

Topics Rejoy cares about

Engaging Gen Z
In his role at Celio, he has explicitly stated his focus on creating strategies to engage with Gen Z and Millennial consumers in India.
Localized Marketing
He advocates a two-pronged approach: maintaining a consistent national brand message while tailoring campaigns to align with regional traditions and local influencers.
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Career

Work history

8-2024
Head of Marketing
celio India
4-2023 - 7-2024
General Manager Marketing
Arvind Fashions Limited
2-2017 - 4-2023
Associate Vice President & Client Services Director
ADK Fortune Communications
11-2011 - 8-2016
Brand Manager
DIAGEO India
6-2008 - 11-2011
Deputy Manager - Marketing
J.K. Helene Curtis - FMCG arm of Raymond Limited
In the press

Media appearances

Rejoy Rajan | Head of Marketing & PR | Celio India - Fibre2Fashion. Featured in Fibre2Fashion
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Celio India appoints Rejoy Rajan as their new head of marketing. Featured in Economic Times – Brand Equity
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Education
2006 - 2008
MBA
Welingkar Institute of Management
2-2022 - 2-2022
Digital Marketing for Business Growth
Indian Institute of Management Bangalore
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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