Rejoy Rajan

Evaluator
DISC Type : Dsc

Head of Marketing at celio India

Bangalore Urban, Karnataka, India

Overview

Rejoy Rajan is the Head of Marketing at Celio India, bringing over 16 years of experience from top brands like Diageo and Arvind Fashions. He specializes in creating impactful 360-degree campaigns and localizing global brand strategies for the Indian market. Colleagues describe him as pragmatic, logical, and wise.

He has a keen focus on merging pop culture with fashion to connect with consumers through nostalgia and shared experiences.

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Engaging Gen Z
In his role at Celio, he has explicitly stated his focus on creating strategies to engage with Gen Z and Millennial consumers in India.
Localized Marketing
He advocates a two-pronged approach: maintaining a consistent national brand message while tailoring campaigns to align with regional traditions and local influencers.
Digital-First Strategy
He champions a digital-first approach with a strong emphasis on mobile marketing to connect with India's tech-savvy consumers and enhance brand visibility online.

Media Appearances

Rejoy Rajan | Head of Marketing & PR | Celio India - Fibre2Fashion. Featured in Fibre2Fashion

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Celio India appoints Rejoy Rajan as their new head of marketing. Featured in Economic Times – Brand Equity

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Celio India appoints Rejoy Rajan as their new Head of Marketing & PR. Featured in Apparel Resources

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Work History

8-2024
Head of Marketing at celio India
4-2023 - 7-2024
General Manager Marketing at Arvind Fashions Limited
2-2017 - 4-2023
Associate Vice President & Client Services Director at ADK Fortune Communications
11-2011 - 8-2016
Brand Manager at DIAGEO India
6-2008 - 11-2011
Deputy Manager - Marketing at J.K. Helene Curtis - FMCG arm of Raymond Limited

Education

2006 - 2008
MBA from Welingkar Institute of Management
2-2022 - 2-2022
Digital Marketing for Business Growth from Indian Institute of Management Bangalore

More Information

Social Presence :

Prographics :

Exp : 19 Location : Bangalore Urban, Karnataka, India Job Level : Mid-senior Designation : Head of Marketing at celio India
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Insights For Selling To Rejoy

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rejoy is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Rejoy

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Rejoy move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Rejoy take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Rejoy

Personality Compatibility


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