Reka Barath
Login to view DISC.Reka Barath is a digital health and innovation expert with over 15 years of experience transforming patient and employee experiences using AI and behavioral science. Holding an MBA in Service Innovation & Design, she leads digital product strategy and international expansion as Franchise Success Director at IZO, focusing on the healthcare sector.
Originally from Hungary, Reka is passionate about applying human-centered design to solve complex challenges, reflected in her academic publications and international teaching roles. She is fluent in English and Spanish, frequently leading workshops and contributing to global conversations on service design and digital transformation.
Unique fact: Reka co-created a winning proposal in a contest to solve the problem of unused, empty commercial spaces in the capital of Hungary.
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DISC behavioral profile
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