Reka Barath

Evaluator
DISC Type : DCS

Franchise Success Director & Innovation Manager at IZO

Meco, Community of Madrid, Spain

Overview

Reka Barath is a digital health and innovation expert with over 15 years of experience transforming patient and employee experiences using AI and behavioral science. Holding an MBA in Service Innovation & Design, she leads digital product strategy and international expansion as Franchise Success Director at IZO, focusing on the healthcare sector.

Originally from Hungary, Reka is passionate about applying human-centered design to solve complex challenges, reflected in her academic publications and international teaching roles. She is fluent in English and Spanish, frequently leading workshops and contributing to global conversations on service design and digital transformation.

Unique fact: Reka co-created a winning proposal in a contest to solve the problem of unused, empty commercial spaces in the capital of Hungary.

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Patient Experience (PX)
A core focus of her career, she advocates for moving beyond journey maps to impact health outcomes and operational efficiency, as seen in her recent posts.
AI in Healthcare
Actively participates in health datathons, exploring the use of AI and synthetic data to solve critical clinical questions in areas like oncology.
Behavioral Economics
Leverages behavioral science to design digital products and experiences that improve people's lives, a topic of a recent workshop she attended in Paris.

Media Appearances

Reka has no verified media appearances

Work History

1-2022
Franchise Success Director & Innovation Manager at IZO
1-2020 - 5-2022
Partner Success Manager at IZO
1-2017 - 1-2020
Customer Success & Design Lead at IZO
11-2022
Profesora en el Programa Internacional de Employee Experience Management at Pacífico Business School
9-2020
Experience Management Teacher at Izo Academy

Education

2015 - 2018
Master of Business Administration (MBA) in Service Innovation & Design from Laurea University of Applied Sciences
10-2025 - 12-2025
Digital Product Leadership from The Hero Camp

More Information

Social Presence :

Prographics :

Exp : 8 Location : Meco, Community of Madrid, Spain Job Level : Mid-senior Designation : Franchise Success Director & Innovation Manager at IZO
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Insights For Selling To Reka

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Reka is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Reka

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Reka move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Reka take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Reka

Personality Compatibility


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