Martha Lucía Malaver Domínguez in

Martha Lucía Malaver Domínguez

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VP | Head of HCM Multi-Country Latin America and the Caribbean at SAP
📍 Bogota, D.C., Capital District, Colombia

Martha Lucía is a seasoned sales and business development leader with over 20 years of experience in the technology and telecommunications sectors across Latin America. She has held executive roles at SAP and Mambu, focusing on human capital management and regional operations. People who have worked with her often describe her as an "excellent leader, " "result oriented, " and a "powerful influencer. "

Her passion is developing authentic and disruptive leaders who can drive change both within their organizations and in society. She founded her own company, Lift Up, to help leaders tackle todays unprecedented global challenges. She also holds a leadership coaching certification from Rice University, underscoring her commitment to mentorship.

Unique fact: She founded Lift Up with the belief that business has a "moral dimension" and that great leadership is essential to solving issues like climate change and political instability.

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Experience
9 Years
Current Role
VP | Head of HCM Multi-Country Latin America and the Caribbean
Job Level
Senior
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Martha cares about

Leadership Development
Her career is focused on igniting people to become authentic, disruptive leaders. She founded Lift Up and is a certified leadership coach from Rice University.
Human Experience
Her headline includes "Human Experience Management, " and her senior roles at SAP focused on HCM and SuccessFactors, showing a deep interest in employee-centric technology and strategy.
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Career

Work history

4-2025
VP | Head of HCM Multi-Country Latin America and the Caribbean
SAP
3-2022 - 4-2025
VP | Head of HCM Success Factors LAC North
SAP SuccessFactors
10-2021 - 3-2022
General Manager, Latam Multi Country Area
Mambu
1-2020 - 3-2022
Founder and CEO
Lift Up
7-2016 - 1-2020
Sabbatical
Family leave
In the press

Media appearances

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Education
2019 - 2020
CoachRice: A Leadership Coaching Program
Rice University
2010 - 2012
Executive MBA
INALDE Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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