Martha Lucía Malaver Domínguez

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DISC Type : DC

VP | Head of HCM Multi-Country Latin America and the Caribbean at SAP

Bogota, D.C., Capital District, Colombia

Overview

Martha Lucía is a seasoned sales and business development leader with over 20 years of experience in the technology and telecommunications sectors across Latin America. She has held executive roles at SAP and Mambu, focusing on human capital management and regional operations. People who have worked with her often describe her as an "excellent leader, " "result oriented, " and a "powerful influencer. "

Her passion is developing authentic and disruptive leaders who can drive change both within their organizations and in society. She founded her own company, Lift Up, to help leaders tackle todays unprecedented global challenges. She also holds a leadership coaching certification from Rice University, underscoring her commitment to mentorship.

Unique fact: She founded Lift Up with the belief that business has a "moral dimension" and that great leadership is essential to solving issues like climate change and political instability.

Personality Overview

Precise But Practical

ROI Driven

Thorough Evaluator

They are not always relationship oriented.  They respond well to strong and respectful communication. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Leadership Development
Her career is focused on igniting people to become authentic, disruptive leaders. She founded Lift Up and is a certified leadership coach from Rice University.
Human Experience
Her headline includes "Human Experience Management, " and her senior roles at SAP focused on HCM and SuccessFactors, showing a deep interest in employee-centric technology and strategy.
Purpose-Driven Business
She seeks to collaborate with tech companies that have a social and moral dimension, believing great leaders must address global challenges like climate change and political instability.

Media Appearances

Martha has no verified media appearances

Work History

4-2025
VP | Head of HCM Multi-Country Latin America and the Caribbean at SAP
3-2022 - 4-2025
VP | Head of HCM Success Factors LAC North at SAP SuccessFactors
10-2021 - 3-2022
General Manager, Latam Multi Country Area at Mambu
1-2020 - 3-2022
Founder and CEO at Lift Up
7-2016 - 1-2020
Sabbatical at Family leave

Education

2019 - 2020
CoachRice: A Leadership Coaching Program from Rice University
2010 - 2012
Executive MBA from INALDE Business School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Bogota, D.C., Capital District, Colombia Job Level : Senior Designation : VP | Head of HCM Multi-Country Latin America and the Caribbean at SAP
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Insights For Selling To Martha Lucía

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martha Lucía is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Martha Lucía

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Martha Lucía move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Martha Lucía take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Martha Lucía

Personality Compatibility


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