Renan Rocha

Critic
DISC Type : C

Chief Technology Officer - CTO / CIO at Cruzeiro do Sul Educacional S/A

São Paulo, São Paulo, Brazil

Overview

Renan has no verified overview

Personality Overview

ROI Driven

Objective Thinker

Precise

They like to take decisions independently and do not seek others' support often.  They don’t appreciate bells and whistles unless backed by data. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Renan has no verified topics they care about

Media Appearances

Renan has no verified media appearances

Work History

4-2025
Chief Technology Officer - CTO / CIO at Cruzeiro do Sul Educacional S/A
7-2022 - 4-2025
Director of Technology @ LocalizaLabs at Localiza
1-2019 - 12-2022
Chief Technology Officer - CTO / CIO at Unidas
2-2017 - 1-2019
Senior Engineering Manager at Mercado Livre
4-2010 - 2-2017
Senior Information Technology Manager at Grupo Habib's

Education

1-2011 - 12-2012
MBA from FGV - Fundação Getulio Vargas
2019 - 2020
Business Administration and Management from ISE Business School

More Information

Social Presence :

Prographics :

Exp : 15 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : Chief Technology Officer - CTO / CIO at Cruzeiro do Sul Educacional S/A
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Insights For Selling To Renan

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Renan is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Renan

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Renan move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Renan take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Renan

Personality Compatibility


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