Renata A.

Questioner
DISC Type : c

Controller | Gestão Estratégica de Finanças, Suprimentos e Orçamento at Lojas Belian Moda (Lojas Besni)

Santo André, São Paulo, Brazil

Overview

Renata A. is a strategic Controller at Lojas Besni with over 15 years of experience at the company. She leads a team of 19, overseeing finance, supplies, and budget for 41 branches. She holds a postgraduate degree in Tax Management from USCS.

Renata is deeply passionate about people and their professional growth. She frequently celebrates team achievements and new company initiatives, emphasizing that success is a direct result of the teams commitment, unity, and leadership.

She has been a dedicated part of the Lojas Besni team for more than 15 years, showcasing remarkable company loyalty.

Personality Overview

Not Easily Convinced

Systematic

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Employee Development
Frequently celebrates team recognition, promotions, and new training initiatives, showing a strong belief in investing in employee growth and success.
Retail Innovation
Showcases enthusiasm for in-store technology advancements, such as the implementation of self-service checkouts to improve practicality and customer experience.
Corporate Culture
Expresses great pride in her company's values and long-term journey, highlighting the importance of unity, focus, and celebrating collective achievements.

Media Appearances

Renata has no verified media appearances

Work History

11-2010
Controller | Gestão Estratégica de Finanças, Suprimentos e Orçamento at Lojas Belian Moda (Lojas Besni)
12-2009 - 10-2010
Analista de negócios at Totvs SA
5-2003 - 1-2008
Analista fiscal at BANN QUIMICA LTDA

Education

4-2024 - 10-2025
Postgraduate Degree from Pontifícia Universidade Católica do Rio Grande do Sul
2016 - 2017
PÔS GRADUAÇÃO EM GESTÃO TRIBUTÁRIA from USCS - Universidade Municipal de São Caetano do Sul

More Information

Social Presence :

Prographics :

Exp : 20 Location : Santo André, São Paulo, Brazil Job Level : N/A Designation : Controller | Gestão Estratégica de Finanças, Suprimentos e Orçamento at Lojas Belian Moda (Lojas Besni)
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Insights For Selling To Renata

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Renata is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Renata

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Renata move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Renata take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Renata

Personality Compatibility


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