Renata Bignardi

Enthusiast
DISC Type : i

Partner Development Manager at Microsoft

Amsterdam, North Holland, Netherlands

Overview

Renata Bignardi is a Partner Development Manager at Microsoft, focused on building and executing full-year marketing motions for Business Applications Partners. She excels at creating go-to-market strategies with partners like SoftwareOne and TechData. Colleagues describe her as driven, detail-oriented, and proactive, with deep know-how of the partner community.

Beyond her corporate role, Renata is passionate about exploration and helping people broaden their horizons. This passion once led her to the brink of owning her own scuba diving school, with the dream of letting others explore the underwater world and see their own lives from a new perspective.

Unique fact: She was very close to leaving the corporate world to open her own diving school.

Personality Overview

Story Driven

Non-Confrontational

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Partner Development
Her career at Microsoft is centered on building, expanding, and creating markets with partners to connect their solutions with the right customer challenges.
Microsoft Copilot
Holds a Copilot for M365 certification and actively engages in partner events and discussions around the technology's capabilities and customer benefits.
Go-to-Market Strategy
Specializes in developing and executing GTM plays for key business priorities, aligning partner marketing activities with customer opportunities.

Media Appearances

Renata has no verified media appearances

Work History

10-2021
Partner Development Manager at Microsoft
1-2008
Partner Channel Marketing Manager at Microsoft
7-2017 - 10-2021
Partner Marketing Advisor - Business Applications at Microsoft
2-1998 - 2-1999
Sales & Marketing Assistance at Hilton Schiphol
8-1995 - 2-1998
Sales & Marketing Assistance at Hilton Amsterdam

Education

1984 - 1986
Bachelor's degree from Cartesius lyseum
1978 - 1984
Education details unavailable from Van Bosseschool

More Information

Social Presence :

Prographics :

Exp : 26 Location : Amsterdam, North Holland, Netherlands Job Level : Middle Designation : Partner Development Manager at Microsoft
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Insights For Selling To Renata

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Renata is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Renata

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Renata move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Renata take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Renata

Personality Compatibility


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