Renata Medina

Pioneer
DISC Type : Dsi

North America Finance Director at The L.S. Starrett Company

United States

Overview

Renata has no verified overview

Personality Overview

Dynamic But Sincere

Driven But Considerate

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Renata has no verified topics they care about

Media Appearances

Renata has no verified media appearances

Work History

7-2023
North America Finance Director at The L.S. Starrett Company
4-2019 - 6-2023
Senior Financial Controller at Starrett
1-2014 - 4-2019
Accounting and Tax Manager at Perfetti Van Melle
8-2011 - 12-2013
Accountant at Donaldson
2-2008 - 5-2011
Accountant at MGI Coutier

Education

CMA - Certified Management Accountant from CMA - Certified Management Accountant
2017 - 2017
Specialization/Certificate from Executive Management Program in Advanced Topics in Business Strategy - California

More Information

Social Presence :

Prographics :

Exp : 22 Location : United States Job Level : Mid-senior Designation : North America Finance Director at The L.S. Starrett Company
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Insights For Selling To Renata

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Ask them for a lunch or coffee once some rapport has been established
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Renata is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Renata

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Renata move?

  • They are generally fast movers and can take quick decisions
  • Can Renata take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Renata

Personality Compatibility


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