Renata Ucha Campos

Critic
DISC Type : C

Superintendente de Marketing at Seguros Unimed

São Paulo, São Paulo, Brazil

Overview

Renata is the Head of Marketing at Seguros Unimed, leveraging over 20 years of experience in brand strategy, communication, and campaign optimization. An IE Business School AMP graduate, she is described by colleagues as innovative, intelligent, and dedicated, with a focus on preparing organizations for strategic growth.

Renata is deeply invested in team success and company culture, frequently celebrating collaborative achievements and promoting leadership within her organization. She is passionate about recognizing and amplifying the potential of her colleagues, notably advocating for female leaders in the insurance industry.

Before entering the insurance and financial sectors, she led marketing at two of Brazils largest media conglomerates, Grupo Estado and Grupo Folha.

Personality Overview

Critic

Information Seeker

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Brand Building
She has extensive experience defining strategic positioning and building robust brand architectures for major companies like Seguros Unimed, Elo, and Grupo Estado.
Marketing Leadership
Manages multiple departments and is dedicated to developing multidisciplinary teams, with a focus on unlocking human potential to achieve excellent results.
Corporate Innovation
Participated in launching the "Stormia Talks" podcast for Seguros Unimed, created to foster debate on innovation as an essential competence for business relevance.

Media Appearances

Renata has no verified media appearances

Work History

1-2022
Superintendente de Marketing at Seguros Unimed
10-2016 - 1-2022
Superintendente de Marketing at Cartão Elo
11-2015 - 9-2016
Especialista em Marketing Science at NOWADAYSMS.com.br
4-2010 - 6-2015
Marketing Director and Gastronomy and SMB extension platform at Grupo Estado
2-2003 - 3-2010
Marketing General Manager at Grupo Folha

Education

2014 - 2014
Education details unavailable from IE Business School
2014 - 2014
AMP - blended from IE Business School

More Information

Social Presence :

Prographics :

Exp : 22 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Superintendente de Marketing at Seguros Unimed
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Insights For Selling To Renata Ucha

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Renata Ucha is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Renata Ucha

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Renata Ucha move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Renata Ucha take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Renata Ucha

Personality Compatibility


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