Renata Ucha Campos in

Renata Ucha Campos

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Superintendente de Marketing at Seguros Unimed
📍 São Paulo, São Paulo, Brazil

Renata is the Head of Marketing at Seguros Unimed, leveraging over 20 years of experience in brand strategy, communication, and campaign optimization. An IE Business School AMP graduate, she is described by colleagues as innovative, intelligent, and dedicated, with a focus on preparing organizations for strategic growth.

Renata is deeply invested in team success and company culture, frequently celebrating collaborative achievements and promoting leadership within her organization. She is passionate about recognizing and amplifying the potential of her colleagues, notably advocating for female leaders in the insurance industry.

Before entering the insurance and financial sectors, she led marketing at two of Brazils largest media conglomerates, Grupo Estado and Grupo Folha.

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Experience
22 Years
Current Role
Superintendente de Marketing
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Renata cares about

Brand Building
She has extensive experience defining strategic positioning and building robust brand architectures for major companies like Seguros Unimed, Elo, and Grupo Estado.
Marketing Leadership
Manages multiple departments and is dedicated to developing multidisciplinary teams, with a focus on unlocking human potential to achieve excellent results.
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Career

Work history

1-2022
Superintendente de Marketing
Seguros Unimed
10-2016 - 1-2022
Superintendente de Marketing
Cartão Elo
11-2015 - 9-2016
Especialista em Marketing Science
NOWADAYSMS.com.br
4-2010 - 6-2015
Marketing Director and Gastronomy and SMB extension platform
Grupo Estado
2-2003 - 3-2010
Marketing General Manager
Grupo Folha
In the press

Media appearances

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Education
2014 - 2014
Education details unavailable
IE Business School
2014 - 2014
AMP - blended
IE Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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