Renato Beninatto

Enigma
DISC Type : Dic

Faculty Member at Pi School

Seattle, Washington, United States

Overview

Renato Beninatto is the Chairman and Co-Founder of Nimdzi Insights, a leading research and consulting firm for the language services industry. He is a respected localization strategist, advising Fortune 500 companies on global growth and AI integration. People often describe him as witty, insightful, and an invaluable mentor.

Renato has a deeply international background, having lived in seven countries and speaking five languages, which informs his global perspective. He embraces a unique lifestyle, reportedly living on a houseboat in the Seattle area, reflecting a non-traditional and adaptable approach to life and business.

Unique fact: He has lived in seven different countries and speaks five languages.

Personality Overview

Fast Follower

Challenger

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

AI in Language
Frequently analyzes the impact of Generative AI and models like Google's Gemini on the language services industry, viewing it as a major market disruptor.
Global Growth
Specializes in advising companies on how to think differently about international expansion, grounding his strategic advice in data, research, and practical experience.
Industry Analysis
Closely follows and comments on the financial performance, market shifts, and leadership changes at top language service providers like RWS and Lionbridge.

Media Appearances

Renato has no verified media appearances

Work History

10-2017
Faculty Member at Pi School
9-2017
Chairman and Co-Founder at Nimdzi Insights LLC
10-2016
Adjunct Professor at Middlebury Institute of International Studies at Monterey
1-2016 - 7-2016
VP of New Business Development and Marketing Communications at Moravia
10-2011 - 12-2015
Chief Marketing Officer and VP of New Business Development at Moravia

Education

2019 - 2019
Design Thinking Workshop from Harvard Extension School
2001 - 2001
Sales Management from University of Chicago

More Information

Social Presence :

Prographics :

Exp : 14 Location : Seattle, Washington, United States Job Level : Leadership Designation : Faculty Member at Pi School
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Insights For Selling To Renato

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Renato is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Renato

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Renato move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Renato take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Renato

Personality Compatibility


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