Rene Gonzalez

Observer
DISC Type : ic

Chief Operating Officer at Urban Strategies

San Antonio, Texas Metropolitan Area, United States

Overview

Rene Gonzalez is the Chief Operating Officer at Urban Strategies, bringing over two decades of operational leadership from H-E-B, where he managed large-scale manufacturing plants. His expertise is grounded in an Electrical Engineering degree from The University of Texas at San Antonio, underpinning his career in complex operational environments.

Outside of his professional role, Rene shows a strong interest in community development and mentorship. He follows the National Hispanic Institute (NHI), an organization dedicated to fostering leadership among Hispanic youth, indicating a passion for supporting future generations.

He is the recipient of the 2021 Hal Collett Great People award, a recognition of his leadership excellence.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Operational Leadership
Leverages 20+ years of experience managing dairy, ice cream, and UHT plants at H-E-B to his current role as a Chief Operating Officer.
Talent Development
His receipt of a "Great People" award and interest in the National Hispanic Institute suggest a focus on mentoring and team building.
Manufacturing Efficiency
His career progression through multiple Plant Manager roles at a major retailer highlights a deep background in production and plant operations.

Media Appearances

Rene has no verified media appearances

Work History

12-2024 - 1-2026
Chief Operating Officer at Urban Strategies
8-2023 - 11-2024
General Manager at H-E-B
3-2022 - 8-2023
Plant Manager 2 at H-E-B
11-2018 - 3-2022
Plant Manager at H-E-B
3-2014 - 11-2018
Operations Manager at H-E-B

Education

Electrical Engineering from The University of Texas at San Antonio

More Information

Social Presence :

Prographics :

Exp : 17 Location : San Antonio, Texas Metropolitan Area, United States Job Level : N/A Designation : Chief Operating Officer at Urban Strategies
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Insights For Selling To Rene

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rene is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Rene

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Rene move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Rene take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Rene

Personality Compatibility


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