Renee Hook

Commander
DISC Type : D

Vice President, Global Enterprise Transformation / Digital Transformation at IBM

Connecticut, United States

Overview

Renee Hook is the Vice President of Global Enterprise Transformation at IBM, where she leads large-scale digital, sales, and Quote-to-Cash transformations. A visionary leader with an MBA from Binghamton University, she specializes in building organizational capability and implementing intelligent, AI-driven workflows.

Passionate about social causes, Renee has publicly expressed a deep sense of responsibility to take action against racial injustice and discrimination. She is committed to standing up, being heard, and working to stop systemic inequality.

She was a featured Subject Matter Expert Speaker at a global Apttus Conference, presenting on Quote-to-Cash transformation.

Personality Overview

Impact-Driven

Strong-Willed

Risk-Taker

They are less concerned about the product and more about its potential impact.  They like to stay in control of the negotiation or defining of the terms. They put a lot of effort into ensuring personal success.

Topics They Care About

Digital Transformation
Her entire career at IBM has focused on leading enterprise-wide digital transformation, from CRM and sales platforms to global operational processes.
Quote-to-Cash
She previously led IBM's global Quote-to-Cash transformation and was a featured expert speaker on the topic at an external Apttus conference.
Sales Enablement
She has led transformations of CRM and sales platforms, including Salesforce, to simplify processes and enhance productivity for sales teams.

Media Appearances

Renee has no verified media appearances

Work History

10-2023
Vice President, Global Enterprise Transformation / Digital Transformation at IBM
10-2021 - 11-2023
Vice President Quote-To-Cash Transformation and Enablement at IBM
7-2020 - 11-2021
Vice President, CRM Sales Transformation at IBM
9-2018 - 11-2021
VP, "As a Service" Acceleration & Transformation at IBM
5-2017 - 9-2018
Director, Program Director "As a Service" Quote to Cash Transformation at IBM

Education

1986 - 1988
MBA from Binghamton University
BA from State University of New York College at Potsdam

More Information

Social Presence :

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Exp : 23 Location : Connecticut, United States Job Level : Senior Designation : Vice President, Global Enterprise Transformation / Digital Transformation at IBM
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Insights For Selling To Renee

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Renee is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Renee

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Renee move?

  • If convinced, they can reach decisions quite fast.
  • Can Renee take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Renee

Personality Compatibility


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