Reuben Salisbury

Energizer
DISC Type : I

CEO at Moralis

St Albans, England, United Kingdom

Overview

Reuben Salisbury is the CEO of Moralis, a product-driven leader with deep expertise in SaaS, crypto data, and developer tooling. A BSc graduate from the University of Reading and a Certified ScrumMaster®, he previously founded and successfully exited the product management platform LoopedIn. People often describe him as analytical, driven, and an expert in product.

Outside of his professional life, Reuben is interested in rugby and has been a player for the London Cornish RFC, a rugby football club based in London.

He is the developer of "pocketSCRUM", an educational freeware application for iOS designed to help users master Agile and Scrum methodologies.

Personality Overview

Full Of Energy

Believer

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are people oriented, friendly and like creating new connections.

Topics They Care About

Crypto Data Infrastructure
As CEO of Moralis, he leads the company's strategy to be the primary data layer for crypto, focusing on reliability, developer experience, and enterprise-readiness.
SaaS Product Building
He has a strong background in building SaaS products from the ground up, having founded, designed, and successfully exited his own startup, LoopedIn.
Agile Methodologies
As a Certified ScrumMaster® and the creator of the 'pocketSCRUM' app, he is deeply invested in Agile principles for product development.

Media Appearances

Reuben has no verified media appearances

Work History

8-2025
CEO at Moralis
2-2025 - 8-2025
VP Product at Moralis
10-2022 - 2-2025
Senior Product Manager at Moralis
6-2019 - 11-2022
Founder (Exited October '22) at LoopedIn
12-2021 - 10-2022
Product Lead at Changeblock

Education

2007 - 2010
BSc from University of Reading

More Information

Social Presence :

Prographics :

Exp : 6 Location : St Albans, England, United Kingdom Job Level : Leadership Designation : CEO at Moralis
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Insights For Selling To Reuben

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Reuben is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Reuben

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Reuben move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Reuben take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Reuben

Personality Compatibility


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