Reuben Soares

Observer
DISC Type : ic

Sales Lead - North America at Site App Pro

Vancouver, British Columbia, Canada

Overview

Reuben Soares is a go-to-market leader in construction technology, known for building sales functions from the ground up. At Site App Pro, he founded the North American sales engine, establishing the company as Canadas #1 safety solution in under a year. He is certified in Frictionless Sales and Sales Enablement.

Outside of his sales leadership, Reuben is a mentor for SaaS professionals and has a keen interest in video content creation. Formerly a competitive cyclist in New Zealand, he now actively participates in professional networking events and workshops across North America, particularly in the Alberta and Calgary area.

Unique fact: He personally closed 96% of Site App Pros revenue while launching their entire North American go-to-market and partner strategy from scratch.

Personality Overview

Curious

Example Seeker

Value Driven

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

GTM Execution
He built the North American go-to-market motion for Site App Pro from zero, scaling it through direct and channel-led strategies.
Construction Safety
His work is focused on providing safety solutions to the construction industry, and he actively attends industry events like the Alberta Construction Safety Association conference.
Sales Mentorship
As a Growth Mentor at Pointer, he dedicates time to training and mentoring Sales Development Representatives (SDRs) in the SaaS community.

Media Appearances

Reuben has no verified media appearances

Work History

12-2022
Sales Lead - North America at Site App Pro
12-2022 - 4-2025
Founding Account Executive (North America) at Site App Pro
11-2024
Growth Mentor at Pointer
11-2022 - 4-2025
Sales Account Executive at Comply Pro
3-2022 - 11-2022
Sales Development Representative at Ento

Education

Reuben has no verified education history

More Information

Social Presence :

Prographics :

Exp : 4 Location : Vancouver, British Columbia, Canada Job Level : Junior Designation : Sales Lead - North America at Site App Pro
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Insights For Selling To Reuben

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Reuben is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Reuben

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Reuben move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Reuben take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Reuben

Personality Compatibility


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