Reuben Villarreal

Enigma
DISC Type : idc

Director of Sales - North America at Aptar CSP Technologies

Charlotte Metro, United States

Overview

Reuben Villarreal is the Director of Sales for North America at Aptar CSP Technologies, specializing in material science solutions for the pharmaceutical and medical device sectors. A seasoned leader with a focus on strategic market analysis and complex sales, he has a history of driving growth at companies like Tekni-Plex and Oracle Packaging.

He attended Texas State University and is described by colleagues as a strong sales professional skilled at closing major deals and identifying new opportunities.

His primary focus is on developing mutually profitable relationships that help de-risk and accelerate the product development process for his partners.

Personality Overview

Fast Follower

Challenger

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Active Material Science
His company, Aptar CSP, is a leader in active material science solutions to ensure product stability, a core part of his professional focus.
Pharmaceutical Packaging
His career at Aptar, Tekni-Plex, and Oracle Packaging has consistently centered on providing innovative packaging solutions for the healthcare and pharmaceutical industries.
Nitrosamine Mitigation
He recently promoted his company's leadership in developing solutions to mitigate nitrosamines, indicating this is a key and current area of focus.

Media Appearances

Reuben has no verified media appearances

Work History

8-2022
Director of Sales - North America at Aptar CSP Technologies
6-2018 - 8-2022
Global Account Manager - Healthcare at Tekni-Plex, Inc.
1-2018 - 6-2018
Director, Global Business Development - Healthcare at Oracle Packaging
4-2016 - 1-2018
Business Manager - Healthcare at Oracle Packaging
3-2013 - 3-2016
National Business Development at RR Donnelley

Education

Education details unavailable from Texas State University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Charlotte Metro, United States Job Level : Mid-senior Designation : Director of Sales - North America at Aptar CSP Technologies
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Insights For Selling To Reuben

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Reuben is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Reuben

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Reuben move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Reuben take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Reuben

Personality Compatibility


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