Reuben Y.

Pioneer
DISC Type : DSI

Director, Digital and Innovations, CEO's Office at Frasers Property Limited

Singapore

Overview

Reuben has no verified overview

Personality Overview

Driven But Considerate

Friendly But Fast

Dynamic But Sincere

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Reuben has no verified topics they care about

Media Appearances

Reuben has no verified media appearances

Work History

8-2025
Director, Digital and Innovations, CEO's Office at Frasers Property Limited
3-2024 - 4-2025
Head, Business Development, Commercial Management (SEA) at CapitaLand
5-2021 - 3-2024
Head, Digital Platforms, Retail and Workspace (CapitaLand Investment), Singapore and Malaysia at CapitaLand
4-2019 - 5-2021
Head, Retail Coalition, CapitaLand at CapitaLand
3-2014 - 5-2016
Head of Sales and Business Development at SK planet

Education

2006 - 2010
B.Soc.Sci and BBA from National University of Singapore
2009 - 2009
Non-Degree from Boston University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Singapore Job Level : Mid-senior Designation : Director, Digital and Innovations, CEO's Office at Frasers Property Limited
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Insights For Selling To Reuben

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Reuben is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Reuben

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Reuben move?

  • They are generally fast movers and can take quick decisions
  • Can Reuben take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Reuben

Personality Compatibility


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