Zen Lee in

Zen Lee

Questioner · DISC type c
Head of Marketing Retail at Frasers Property Limited
📍 Singapore

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
11 Years
Current Role
Head of Marketing Retail
Job Level
Mid-senior
Location
Singapore
Personality Overview

How Zen shows up

Price-Sensitive
Value Seeker
Cautious & Analytical

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Priorities

Topics Zen cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

7-2025
Head of Marketing Retail
Frasers Property Limited
8-2021 - 8-2025
Deputy Director, Marketing Communications
ESR Real Estate Services Management Pte Ltd
12-2019 - 7-2021
Senior Marketing Communications Manager, Paragon
SPH Retail Property Management Services Pte Ltd
5-2018 - 12-2019
Senior Marketing Communications Manager, VivoCity
Mapletree Commercial Property Management Pte. Ltd.
11-2014 - 4-2018
Aftersales Branding and Retention Manager
Borneo Motors Singapore Pte Ltd
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
6-2021 - 8-2021
Digital Marketing
NUS Business School Executive Education
Bachelor’s Degree
National University of Singapore
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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