Zen Lee

Questioner
DISC Type : c

Head of Marketing Retail at Frasers Property Limited

Singapore

Overview

Zen has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Zen has no verified topics they care about

Media Appearances

Zen has no verified media appearances

Work History

7-2025
Head of Marketing Retail at Frasers Property Limited
8-2021 - 8-2025
Deputy Director, Marketing Communications at ESR Real Estate Services Management Pte Ltd
12-2019 - 7-2021
Senior Marketing Communications Manager, Paragon at SPH Retail Property Management Services Pte Ltd
5-2018 - 12-2019
Senior Marketing Communications Manager, VivoCity at Mapletree Commercial Property Management Pte. Ltd.
11-2014 - 4-2018
Aftersales Branding and Retention Manager at Borneo Motors Singapore Pte Ltd

Education

6-2021 - 8-2021
Digital Marketing from NUS Business School Executive Education
Bachelor’s Degree from National University of Singapore

More Information

Social Presence :

Prographics :

Exp : 11 Location : Singapore Job Level : Mid-senior Designation : Head of Marketing Retail at Frasers Property Limited
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Insights For Selling To Zen

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zen is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Zen

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Zen move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Zen take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Zen

Personality Compatibility


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