Rheanna Martinez in

Rheanna Martinez

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Senior Creative Director, Head of Brand Experience at Gap Inc.
📍 New York, New York, United States

Rheanna Martinez is the Senior Creative Director and Head of Brand Experience at Gap Inc. , with over 15 years of leadership experience at companies like Meta. A Marquette University graduate, she started her career in politics before moving into journalism and brand strategy. Colleagues describe her as a visionary, creative, and collaborative leader.

Outside of work, Rheanna is a mother and founder of a creative collective. Her background in journalism and travel writing is reflected in her publications, including a travel guide to Puerto Rico. She is passionate about empowering young women and raising her daughter to be confident and brave.

Unique fact: She began her professional journey on Capitol Hill, working in politics and for nonprofits before transitioning into the creative industry.

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Current Role
Senior Creative Director, Head of Brand Experience
Job Level
Senior
Location
New York, New York, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Rheanna cares about

Brand Experience
As Head of Brand Experience at Gap Inc. , she leads the creation of multi-sensory campaigns and cultural initiatives that build brand love.
Purpose-Driven Brands
Announced Gap Inc. 's "Get Blue with Water. org" campaign at Davos, showing a commitment to using brand platforms for social and global issues.
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Career

Work history

2-2025
Senior Creative Director, Head of Brand Experience
Gap Inc.
8-2023 - 2-2025
Creative Director, Founder
Freelance
9-2022 - 5-2024
Fractional Creative Director, Member
Chief
1-2022 - 1-2023
CMO Mentee
ADWEEK
7-2018 - 1-2021
Global Diversity Brand Lead
Facebook
In the press

Media appearances

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Education
BA
Marquette University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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