Rheanna Martinez

Initiator
DISC Type : Di

Senior Creative Director, Head of Brand Experience at Gap Inc.

New York, New York, United States

Overview

Rheanna Martinez is the Senior Creative Director and Head of Brand Experience at Gap Inc. , with over 15 years of leadership experience at companies like Meta. A Marquette University graduate, she started her career in politics before moving into journalism and brand strategy. Colleagues describe her as a visionary, creative, and collaborative leader.

Outside of work, Rheanna is a mother and founder of a creative collective. Her background in journalism and travel writing is reflected in her publications, including a travel guide to Puerto Rico. She is passionate about empowering young women and raising her daughter to be confident and brave.

Unique fact: She began her professional journey on Capitol Hill, working in politics and for nonprofits before transitioning into the creative industry.

Personality Overview

Impact-Oriented

Risk-Accepting

Confident

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Brand Experience
As Head of Brand Experience at Gap Inc. , she leads the creation of multi-sensory campaigns and cultural initiatives that build brand love.
Purpose-Driven Brands
Announced Gap Inc. 's "Get Blue with Water. org" campaign at Davos, showing a commitment to using brand platforms for social and global issues.
Female Empowerment
As a member of Chief, a network for women executives, and through her personal advocacy, she supports driving more women into positions of power.

Media Appearances

Rheanna has no verified media appearances

Work History

2-2025
Senior Creative Director, Head of Brand Experience at Gap Inc.
8-2023 - 2-2025
Creative Director, Founder at Freelance
9-2022 - 5-2024
Fractional Creative Director, Member at Chief
1-2022 - 1-2023
CMO Mentee at ADWEEK
7-2018 - 1-2021
Global Diversity Brand Lead at Facebook

Education

BA from Marquette University

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York, New York, United States Job Level : Senior Designation : Senior Creative Director, Head of Brand Experience at Gap Inc.
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Insights For Selling To Rheanna

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rheanna is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Rheanna

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Rheanna move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Rheanna take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Rheanna

Personality Compatibility


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