Rhiannon Stroud

Captain
DISC Type : DS

Co-Founder | Strategy & Commercial at TruthWorks

Netherlands

Overview

Rhiannon Stroud is the Co-Founder of TruthWorks, a marketplace for People and Culture experts. An award-winning strategist with a background in law and behavioural science, she previously led Consultancy and Strategy at McCann Synergy. People who have worked with her describe her as brilliant, insightful, and a fantastic strategist.

Outside of her entrepreneurial ventures, Rhiannon is a mother of two young children and often discusses the challenges and triumphs of balancing a demanding founder role with family life. She is passionate about creating more transparent and human-centric workplaces.

Rhiannon was recognized as one of The Drums 50 Under 30 women who are forging their way through the digital industry.

Personality Overview

Output-Driven

Planner & Achiever

Dynamic But Sincere

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Future of HR
Writes about HR's evolving strategic role in navigating major shifts like the AI revolution and its impact on the future of work.
People & Culture
Her entire company, TruthWorks, is built around solving challenges in People and Culture, moving beyond traditional consultancy models.
Founder Transparency
She has publicly commented on the rarity and importance of founders engaging openly, even on difficult topics concerning their company culture and decisions.

Media Appearances

TruthWorks Launches Digital Talent Marketplace for People and Culture. Featured in LBB Online

See Now

TruthWorks: “If this is what a ‘fundable’ founding team looks like… consider your boxes ticked”. Featured in The Stable

See Now

Work History

6-2021
Co-Founder | Strategy & Commercial at TruthWorks
2-2019
Verified Expert on TruthWorks at TruthWorks
9-2020 - 6-2021
Head Of Consultancy at McCann Synergy
2-2019 - 9-2020
Head Of Strategy at McCann Synergy
7-2018 - 9-2020
Strategy Lead at McCann Synergy

Education

2011 - 2013
Law from Cardiff University / Prifysgol Caerdydd
2000 - 2010
Education details unavailable from Haberdashers' Monmouth School for Girls

More Information

Social Presence :

Prographics :

Exp : 13 Location : Netherlands Job Level : Leadership Designation : Co-Founder | Strategy & Commercial at TruthWorks
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Insights For Selling To Rhiannon

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rhiannon is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Rhiannon

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Rhiannon move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Rhiannon take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Rhiannon

Personality Compatibility


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