Rhona Luthi

Energizer
DISC Type : I

Director of Global Marketing & VIP Relations, Richemont Events at Richemont

London, England, United Kingdom

Overview

Rhona Luthi is a senior marketing executive specializing in brand and communications for the luxury sector, currently serving as Director of Global Marketing & VIP Relations at Richemont. Educated at the LSE and the Geneva Graduate Institute, colleagues describe her as "highly professional, " "strategic, " and "target-oriented, " with extensive experience driving growth for premier brands like Montblanc.

While public information on her personal hobbies is limited, her educational background in international relations from prestigious institutions like LSE and the Geneva Graduate Institute suggests a keen interest in global affairs and political science.

She once headed Montblancs Patrons of the Art philanthropy program in the UK, directly supporting and promoting the arts.

Personality Overview

Imaginative

Relationship Oriented

Informal

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Luxury Brand Marketing
Her career at Richemont, Montblanc, and Diageo demonstrates a long-term focus on brand development, communications, and driving growth for high-end, premium brands.
Integrated Communications
Possesses deep expertise in creating cohesive strategies across PR, digital, social media, advertising, and events to build brand loyalty and market share.
VIP & Customer Engagement
Her current role focuses on VIP relations, complemented by past experience in CRM, customer insights, and stakeholder liaison to foster strong customer connections.

Media Appearances

Rhona has no verified media appearances

Work History

10-2018
Director of Global Marketing & VIP Relations, Richemont Events at Richemont
Marketing Communications Specialist at Independent Consultant
Marketing Director, Bicester Village at Value Retail
Marketing Director at Montblanc
Global Brand Manager, Reserve Brands Group at Diageo

Education

2001 - 2002
MSc from The London School of Economics and Political Science (LSE)
1987 - 1989
Bachelor's degree from Geneva Graduate Institute

More Information

Social Presence :

Prographics :

Exp : 7 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director of Global Marketing & VIP Relations, Richemont Events at Richemont
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Insights For Selling To Rhona

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Be friendly and entertaining in your conversation
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rhona is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Rhona

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Rhona move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Rhona take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Rhona

Personality Compatibility


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