Rhonda McLeod

Enthusiast
DISC Type : i

Senior Media Specialist at Kelly Scott Madison

Houston, Texas, United States

Overview

Rhonda McLeod is a seasoned media marketing professional with extensive experience in negotiation, media buying, and strategy. Her career includes roles like Senior Media Specialist at Kelly Scott Madison and Director of Sponsorships at Empower MediaMarketing, showcasing her expertise across various high-profile agencies like McCann Erickson.

Based on her interests, Rhonda follows industry trends through publications like Ad Age and maintains a connection with The University of Texas at Austin. This suggests a blend of professional dedication and school pride.

Her career highlights include senior negotiator and media buyer roles at multiple agencies, indicating strong and trusted expertise in the field.

Personality Overview

Amiable & Agreeable

Optimistic

Story Driven

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Media Buying & Negotiation
Her roles as a Senior Negotiator and Media Buyer at LCI and McCann Erickson highlight her deep experience in this area.
Sponsorships & Events
Previously served as the Director of Sponsorships, Events, and Broadcast at Empower MediaMarketing, showing direct leadership in this domain.
Media Marketing Strategy
Her long career as a Senior Media Specialist across multiple retail and marketing groups points to a strategic understanding of media placement.

Media Appearances

Rhonda has no verified media appearances

Work History

3-2024
Senior Media Specialist at Kelly Scott Madison
2-2023 - 3-2024
Senior Media Specialist at Martin Retail Group
8-2005 - 1-2023
Director, Sponsorships, Events, and Broadcast at Empower MediaMarketing
8-2002 - 8-2005
Senior Negotiator, Media Buyer at LCI
Senior Negotiator, Media Buyer at McCann Erickson

Education

Education details unavailable from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 23 Location : Houston, Texas, United States Job Level : Junior Designation : Senior Media Specialist at Kelly Scott Madison
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Insights For Selling To Rhonda

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rhonda is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Rhonda

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Rhonda move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Rhonda take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Rhonda

Personality Compatibility


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