Ricardo Brandão

Critic
DISC Type : C

VP of Growth at Sword Health

Porto Metropolitan Area, Portugal

Overview

Ricardo has no verified overview

Personality Overview

ROI Driven

Negotiator

Information Seeker

They choose to analyze logically and value facts to emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Ricardo has no verified topics they care about

Media Appearances

Ricardo has no verified media appearances

Work History

10-2025
VP of Growth at Sword Health
10-2024 - 11-2025
Senior Director of Growth at Sword Health
1-2022 - 10-2024
Director of Engineering at Sword Health
9-2021 - 1-2022
Chief Executive Officer at Bright Technologies
6-2018 - 9-2021
Chief Technology Officer at Bright Technologies

Education

2010 - 2012
Master of Science (MSc) from Instituto Superior de Engenharia do Porto
2007 - 2010
Licenciate from Instituto Superior de Engenharia do Porto

More Information

Social Presence :

Prographics :

Exp : 15 Location : Porto Metropolitan Area, Portugal Job Level : Senior Designation : VP of Growth at Sword Health
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Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Ricardo

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ricardo take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ricardo

Personality Compatibility


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